Analytics Content Newsletter Relevance 
KoMarketing Associates
JANUARY 23, 2018
Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?
KoMarketing Associates
OCTOBER 20, 2016
Creating content that leads people to a desired action on your website (filling out a form submission, downloading a piece of content, subscribing to a newsletter, etc.) isn’t just a good idea in content marketing – it’s the very essence of content marketing. What a novel idea, right?
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KoMarketing Associates
APRIL 7, 2021
Or, as the Content Marketing Institute recommends , “Be customer-centric.”. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. Are they sharing those videos and your other content? Want to improve the customer experience with content?
KoMarketing Associates
MAY 23, 2017
In order to make a positive and lasting impression with prospects, both consistency and relevance are key. Sharing great content will, not only boost brand awareness, but it will also increase loyalty of existing buyers. The Most Shared Content feature lets you see what types of content are being shared most on social media and by who.
KoMarketing Associates
AUGUST 22, 2017
That said, it is the more challenging, ongoing work of acquiring quality links, generating relevant content, and analyzing / making good assessments via site metrics, that will bring success in competitive markets over time. Email Newsletters. Here are four of the ideas that came out of the discussion. Conversion Optimization.
KoMarketing Associates
JULY 3, 2018
Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? Nearly 72 percent of respondents claimed that the use of data and analytics is helping with smarter targeting. Loyalty will eventually be measured in segments of one.”.
KoMarketing Associates
APRIL 16, 2015
Google Analytics Release Notes. Not to be outdone, the team at Google Analytics is also releasing summary communication on changes made to the platform with references to announcements and information. Page speed has also become a factor (albeit an indicated small percentage) in Google search relevance. Did We Miss Anything?
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