Analytics Content Newsletter P2P Relevance 
Buzz Marketing for Technology
JUNE 27, 2008
Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations.
Online Marketing Institute
DECEMBER 9, 2009
Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs. Content is key for B2B websites.
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