MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1 ’s content.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Valasys

JUNE 10, 2019

This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing).

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Multi-Touch Attribution 106

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 106

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale. For example, you can use Beautiful.ai

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Conductor

MAY 21, 2019

There’s no way we could cover all of the great content from all of the keynotes here, so what follows are a few notable callouts: Our very own Seth Besmertnik, CEO & Founder of Conductor, kicked off the conference by reminding us all of our mission as marketers: to humanize marketing by helping people. Think relevance over reach.

Conference 69

Conference Work Management Marketing Management Advertising Agencies 69

Computer Market Research

SEPTEMBER 27, 2018

Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Synchronized channel marketing refers to the syndication of content between vendors and channel partners. Find out How Synchronized Channel Marketing Can Help you Reach More People. What is Synchronized Channel Marketing?

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Synchronized channel marketing refers to the syndication of content between vendors and channel partners. Find out How Synchronized Channel Marketing Can Help you Reach More People. What is Synchronized Channel Marketing?

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Valasys

APRIL 15, 2020

Read more on How to Build Customer Loyalty with Content Marketing. Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. Leveraging Targeted Content Strategy.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Content Standard

SEPTEMBER 28, 2015

According to the CMO Council report, “ Brand Attraction from Enriched Interaction ,” those professionals still struggle to spearhead engagement, particularly through multi-channel campaigns targeting smaller subsets of a brand’s audience. Subscribe to the Content Standard Newsletter.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel CMO Marketing & Strategy 40

Optinmonster

DECEMBER 14, 2021

Sales Tools : Turn leads into paying customers while also staying in touch with existing customers. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Actionable analytics to get the stats you need to boost conversions. So, are you ready to get started?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Moz

FEBRUARY 20, 2019

For context, this blog started off with content for the first two years before they launched their flagship product. Now, they sell a catalogue of products highly relevant to their content and, thanks to one of the most entertaining Shark Tank episodes ever aired, they have acquired investments and a highly engaged niche community.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Sharpspring

OCTOBER 6, 2017

Keep in mind that while segmenting and trimming email lists will result in a smaller list of contacts, your open and click-through rates will improve since you’ll be sending your content only to people who want to receive it. If they remain inactive, try sending the content type that initiated their engagement.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

Adobe Experience Cloud Blog

APRIL 15, 2013

As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment. Another speaker suggested a marketing newsletter to sales and one (less often and more high level) to employees at large.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Dynamic Content Customize emails and landing pages for specific segments. They can also provide analytics, so you know how many people have registered, how many attended, and so-on. Architecture. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

ClearVoice

JULY 12, 2023

Harnessing the power of financial content marketing can be the difference maker in achieving that. In this guide, we’ll explore the invaluable role that content marketing plays in the financial industry. We’ll discuss how content marketing strategies cater to financial firms’ unique needs. Content marketing flips the narrative.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Hubspot

MARCH 13, 2012

Content Deficiencies: Many marketers don't have enough content at their disposal to keep lead nurturing campaigns interesting and relevant throughout the sales and marketing funnel. To prevent yourself from running into these problems, focus first on content creation. Lead Scoring.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

SendX

JUNE 3, 2020

Content Marketing - By establishing your KPIs, deciding on content types, and figuring out the best content channels, you make up a content strategy with a focus on creating, publishing, and distributing relevant, informational, and valuable content that helps attract your target audience and retain your existing customers.

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

SendX

FEBRUARY 16, 2021

There are different ways to approach optimization - from A/B testing subject lines and content to creating multi-step email sequences that turn readers into leads. Email List DOs Share value-based content to encourage subscribers to enter your subscriber list willingly.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Hubspot

FEBRUARY 17, 2015

Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. 2) Trying to Make Your Content Achieve Too Much. There are three facts about achieving brand awareness: 1) Your content needs to appeal to a large number of people. Lift brand conversation by X% by Y DATE (e.g.

Lead Ranking 28

Lead Ranking Multi-Touch Attribution Brand Identity Branding 28

Optinmonster

SEPTEMBER 20, 2023

If you’re looking for a solid, trusted email newsletter service that’s been around AND has killer support, AWeber is where it’s at. Do you need a tool that handles email automation, comes with a built-in CRM, and performs multi-channel marketing? Learn how to create an email newsletter with our guide!

Marketing Automation Services 109

Marketing Automation Services Automation Tools Work Management 109

Hubspot

FEBRUARY 10, 2021

It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily. In fact, YouTube is the second most popular channel for businesses sharing video content. Since Google owns the platform, YouTube has similar algorithms for displaying the most relevant content.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

ClearVoice

SEPTEMBER 25, 2023

” That’s no small feat even for the ClearVoice service delivery team, which has honed a content production process from over a decade of experience producing hundreds of thousands of pieces of content. The same holds true in content marketing circles. Automating low-level tasks is just the beginning.

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Kevin Indig

JUNE 26, 2023

In a world where everyone can create the same content, brands need to increase their web footprint. builds relevant, authoritative and organic links throughout the web - with many public case studies to prove it! It can also lead to soft conversions like email newsletter sign-ups or notifications. Look for yourself: dofollow.io

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Martech Advisor

DECEMBER 26, 2019

In a world overwhelmed with content, marketers can ensure their story stands out, writes, Sairam Vedam, CMO, Kore.ai. To produce content that’s relevant to customers and serves their needs is an overwhelming concern for any marketer. Why Are Conversations Important for a Better Content Experience.

Marketing Automation Services 52

Marketing Automation Services Content Multi-Channel Distribution 52

Valasys

JULY 16, 2019

In the long & short of it, optimizing the experiences of prospects (UX) across omnichannel, often by opting for niche-specific targeting, targeting for specific geographies including regional/local areas & radii-based targeting or geotargeting have become essential components of any B2B content strategy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Engagio

JULY 2, 2018

Account scoring is usually measured in “engagement minutes” and takes into account many different dimensions, such as title, job level, department, content consumed, actions taken, etc. Algorithmic attribution models : this attribution model uses statistics and machine learningto determine and assign credit for touches in the journey.

Lead Ranking 69

Lead Ranking Multi-Touch Attribution Account Based Marketing Lead Scoring 69

PureB2B

MAY 30, 2022

Improve your SEO by creating better Content. Because it’s cloud-based, you don’t have to download fresh lists, you simply access them and get in touch. They’ve come up with some great advertising campaigns, a few good direct marketing ideas and a fantastic content strategy. Five ways DaaS helps with your B2B Marketing.

Work Management 62

Work Management Business Marketing Management B2B Sales 62

Content Standard

AUGUST 2, 2018

The unpredictable nature of social media and the widespread adoption of standards that de-prioritize brand content and elevate individual users’ posts has some marketers questioning the value of their social media strategy. This requires social media marketing to get more creative, relevant, and targeted than in the past.

Marketing Attribution 51

Marketing Attribution Lead Ranking Social Media Multi-Touch Attribution 51

PureB2B

NOVEMBER 29, 2016

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . MarketingProfs | Chief Content Officer. . . Quality content. Ann Handley.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

PureB2B

NOVEMBER 29, 2016

This is generally achieved through the use of personalized, behavior-based communications that make interactions far more timely and relevant. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Single Grain

JULY 28, 2020

For example, AWeber can create AI-generated emails for you and make auto-newsletters using content from your company blog. The idea is that by limiting customers’ design options, they’ll be forced to focus on what really matters: the content. That means less time spent crafting emails and more time spent on your business.

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

Content Standard

AUGUST 16, 2018

Although we’ve understood for a long time that consumers typically take a winding, multi-channel path to most conversions, getting a clear breakdown of how each of these touch points contributes to that end stage has been hard to determine with much certainty. Thankfully, Google Analytics has now upped its game.

Multi-Touch Attribution 46

Multi-Touch Attribution Marketing Analytics Tools Digital Marketing Funnels Multi-Channel 46

Convert

MARCH 21, 2023

When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52