Remove landing-page publisher

Digital B2B Marketing

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

Published market research differs on the relative importance on audience and context, however the research I have seen does not align with the typical B2B marketing audience experience. The problem: consuming traditional B2B content used for demand generation requires a significant time commitment. Open Landing Page Results.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

LPO : Landing Page Optimization. Marketing Technology Infrastructure CMS : Content Management System. A system for managing and publishing content, often on the web. GA : Google Analytics. Calculated as cost divided by leads. Online Advertising Technology Acronyms BT : Behavioral Targeting.