A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples. Content Marketing. Landing Page Examples.
Beyond Views and Downloads: Use More Advanced Content Analytics
Modern B2B Marketing
FEBRUARY 4, 2016
Author: Mike Telem Do you know what your top content assets were for the last quarter? And not just the gated content, but also blog posts, videos and any other ungated asset that drove people to connect with you. But how can you identify specific high-performing content assets and their contribution to lead generation and nurturing? Content Marketing b2bDirect Leads.
How to Answer 11 Common Marketing Questions Using Analytics
JUNE 29, 2015
To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.
10 Analytics Red Flags All Marketers Should Look Out For
MARCH 10, 2015
While every company is different and every campaign as well, there are some tried and true analytics that every Marketer should be looking at. You may see yourself jump to the first page for an important keyword, only to find that a competitor that used to trail you is now ranked higher than you. After all, you want to rank for the pages that you planned to drive the most traffic.
The Marketing Stack for Publishers: What Tools Do You Need?
AUGUST 3, 2015
In the world of sponsored content, an advertiser approaches a publisher and expects the publisher to deliver on their dollar. Content Management System (CMS). When developing content for your sponsored campaign, having a website to house it on that is fully maximized for any audience is necessary. Landing Pages. This is where landing pages come in.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
Blogging Success Metrics You Should Analyze
OCTOBER 15, 2013
This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Blogging Facebook Google Google Analytics Landing page LinkedIn slideshare web content YouTube One of the most important things you can do to ensure your business blogging success is to measure your results. There are several metrics you can choose from to determine whether your blog is continuously growing and helping the bottom line for your business.
10 Places You Can't Afford to Publish Mediocre Marketing Copy
JANUARY 22, 2013
While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. In other words, if you write boring content in your meta descriptions, searchers are going to be far less prone to click on your search engine result. Kind of. how meta).
An A to Z of Content Marketing Best Practices
APRIL 29, 2016
There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. The anchor of many content marketing programs.
What to Do When Your Content Marketing Falls Flat
AUGUST 18, 2016
And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Landing page performance (via Google Analytics).
Content Marketing Street Cred: 7 Marketers Share Their Secrets
OCTOBER 29, 2014
Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Is it through sponsored content? Brand & Content Trending
Why 78 % of Marketers Struggle with Content Marketing ROI
MARCH 24, 2016
Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Only 21 percent of B2B marketers report that they are successful in measuring content marketing. Every content marketing campaign should start with a single question: What do we want to accomplish?
Content Marketing Is A Strategic Solution To A Strategic Problem
B2B Marketing Insider
DECEMBER 2, 2014
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Content marketing is not going away. But
How We Drive Quality Leads With Ungated Content On LinkedIn
DECEMBER 7, 2015
When B2B marketers run paid media campaigns, the content they promote is typically gated. If you’re going to pay for clicks, you want to convert them into a lead, which is most directly done through gated content. However, we’ve found that we can also generate high quality leads that, more importantly, turn into real business value (revenue) with ungated content on LinkedIn.
Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
JUNE 3, 2016
Most recently, we published our first annual High Growth Study of 526 professional services firms. Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. The link between high growth and frequent research is just the tip of the analytical iceberg. How far does your content reach? All pages.
How To Design a Publishing Website Your Advertisers Will Drool Over
MAY 28, 2015
If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers. This is the core of increasing online ad revenue for publishers, much like the core of television broadcasting rests on providing a pleasing network for television ads. Quality content? Metrics and Analytics Matter. Medi
How to Track Content ROI: A Step-by-Step Guide
DECEMBER 3, 2014
There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. Tracking the return on investment (ROI) of your content marketing efforts isn’t always an easy process, but there are ways to approximate the dollar value of each content piece you create with varying levels of complexity. TeamWeek.
Introducing Analytics for PDFs (and More!)
JULY 20, 2016
Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. To solve that, we launched Contently’s newest product, Document Analytics. What is it?
LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
Customer Experience Matrix
DECEMBER 26, 2014
In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days.
How to Detect, Repair & Profit From Underperforming Content
OCTOBER 7, 2016
As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.
Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
AUGUST 19, 2014
As a marketing writer, I’m convinced that it takes both the creative and the logical sides in order to execute an effective content strategy. Because successful content marketing involves striking certain degree of balance between campaigns that are both inspired and results-oriented. 10) What does content marketing success look like? a) Reporting insights (i.e., Results.
4 Mistakes to Avoid When Revamping Your Paid Strategy This Year
JANUARY 4, 2016
There is no magic formula to develop content that will convert prospects. After that, the focus needs to be on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) by those groupings and by channel all while continually swapping offers to see which nets the highest conversion rate. Do not place new content in Paid placements first.
Website Actionable Intelligence and Goal Acquisitions
AUGUST 5, 2014
Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. Our moods often affect our perception of the reports and data in Analytics unless we turn away from the data, and instead focus our efforts into evaluating our performance in the context of what it means for us to achieve successes. They want that question answered.
What you need to know about emerging content forms
grow - Practical Marketing Solutions
MAY 5, 2015
One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let’s face it, the way we create and consume content has not changed significantly in a decade. Here are some of the topics on our mind as Tom Webster and I explore the depths of marketing goodness and light: New content forms. Yahoo
Want More Blog Traffic? Focus on Growing Subscribers
AUGUST 13, 2015
Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. In other words, if people filled out a form on a HubSpot landing page to get one of our gated offers (like an ebook), they could also opt in to receive emails about new content on the HubSpot Blog.
Why You Should Create More "Boring" Content
MAY 1, 2015
I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. If you're looking to start creating more "boring" content for your business, keep on reading.
The Content Hub: The Strategy 60% of Top Content Brands Are Using
APRIL 15, 2016
You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency. The Research: What the Top Content Brands Do.
Why You Need to Stop Neglecting Your Old Content
AUGUST 19, 2014
As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? right?
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.
Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
MARCH 17, 2013
Without search engines, how would prospects find the content they’re looking for? Introducing Pinterest Web Analytics, From the Pinterest Blog. In this week’s top marketing story, Pinterest introduces a new analytics tool! Pinterest Web Analytics allows pinners to see which pins are getting the most clicks and repins in the context of what people are pinning beside them.
How to Tie Your Content Marketing into Your Account-Based Marketing
AUGUST 29, 2016
To help you take the first steps toward an account-based approach, or to refine the processes you’ve started, we wanted to explore how content marketing fits within this new strategy. We’ll take a close look at content in just a moment, but first, let’s build some context for how ABM fits into the marketer’s world and company architecture overall. Consider a content audit.
10 Requirements to Deploy Successful Online Content Marketing
Savvy B2B Marketing
JANUARY 23, 2012
Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. Blog – While there are other ways to deploy content marketing online, a blog represents one of the most flexible ways to publish content on the internet.
53 Questions to Help You Choose the Right Interactive Content Creation Platform
It's All About Revenue
SEPTEMBER 16, 2015
You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. What content types are you most interested in initially? Email only?
Why SEO is just the start for digital marketing
APRIL 11, 2016
You show up on the first page when the world searches for the goods or services you offer. With all that hard work behind you – the SEO and analytics, the content strategy and content development – you must be leaning back, feet up on your desk, maybe even smoking a cigar… No? Dedicated Landing Pages. That all belongs on other pages.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Analytics.
10 Amazing Blogging Insights Your Analytics Can Tell You
JANUARY 13, 2012
If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Did you also know that you can leverage all that data to glean valuable insights and improve the performance of your blog content? If this is the case, you might want to publish fewer posts on those topics and more on topics that truly resonate with your target audience. What Views/Traffic Can Tell You.
The Anatomy of a Lead-Generating Website
NOVEMBER 11, 2016
Are you creating custom landing pages for every single campaign that you run? The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. The more landing pages you have, the more opportunities you have to convert site visitors into leads.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page. You might want to add a banner at the top of the page or put it in a sidebar to attract more attention. Make sure the release includes links to your website and other appropriate content. Video.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
MARCH 16, 2016
Essentially, any individual link within a blog post that led to a landing page got its own tracking URL. It’s a standalone line of text linked to a landing page, and it’s styled as an H3 or an H4 to make it stand out from the rest of the post's body copy. slide-in CTA is a CTA that slides into the page as the reader scrolls down. Until now. Here's what I found.
The Essential Marketing & Sales Metrics Your Team Should Track
SEPTEMBER 16, 2015
It'll give you an indication of whether your content is being well received, or whether it's been turning people off. This can help marketers uncover patterns in what works for a segment and what doesn't, which can inform everything from future content creation to what other channels promote.". 2) Blog Manager. The more subscribers you have, the more eyes you'll have on your content.