'Remember when landing pages were a project undertaken solely by the IT team or the Interactive Marketing Manager who had sole access to the company’s website? Marketing automation makes landing pages so easy to create that companies today employ interns to build them. Follow these six tips to make sure your landing pages always meet top standards.

If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Did you also know that you can leverage all that data to glean valuable insights and improve the performance of your blog content? If this is the case, you might want to publish fewer posts on those topics and more on topics that truly resonate with your target audience. What Views/Traffic Can Tell You.