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A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples. Content Marketing. Landing Pages. |

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics


How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. Building B2B Revenue Analytics With Attribution. Accessing Marketing B2B Analytics To See The Leading Indicators For Revenue.

Beyond Views and Downloads: Use More Advanced Content Analytics

Modern B2B Marketing

Author: Mike Telem Do you know what your top content assets were for the last quarter? And not just the gated content, but also blog posts, videos and any other ungated asset that drove people to connect with you. But how can you identify specific high-performing content assets and their contribution to lead generation and nurturing? Content Marketing b2bDirect Leads.

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How to Answer 11 Common Marketing Questions Using Analytics


To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for. We're going to walk through how to uncover this information using the HubSpot software, but if you have another marketing or analytics software, you should be able to take a similar approach.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

1) Pages per Session. Pages per session, or average page depth, is the average number of pages viewed during a session. Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. If they do in fact take that next step, they register at least two pages viewed during that session. 6) All Pages.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. That said, there are a number of best practices to keep in mind when developing effective content marketing programs.

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More


To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Along with their Google Analytics research tools, the SumoMe suite helps you gain on-page insights and increase your email list. Analytics Tools.

7 Hot Trends In B2B Marketing Analytics | - B2B.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

10 Places You Can't Afford to Publish Mediocre Marketing Copy


While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. In other words, if you write boring content in your meta descriptions, searchers are going to be far less prone to click on your search engine result. Kind of. how meta).

Blogging Success Metrics You Should Analyze

WindMill Networking

This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Blogging Facebook Google Google Analytics Landing page LinkedIn slideshare web content YouTube One of the most important things you can do to ensure your business blogging success is to measure your results. There are several metrics you can choose from to determine whether your blog is continuously growing and helping the bottom line for your business.

An A to Z of Content Marketing Best Practices


There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. The anchor of many content marketing programs.

Content Marketing Street Cred: 7 Marketers Share Their Secrets

CMO Essentials

Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Radical Honesty in the World of Content Marketing: This is a challenging time for content marketers. Is it through sponsored content? Brand & Content Trending

Why 78 % of Marketers Struggle with Content Marketing ROI


Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Only 21 percent of B2B marketers report that they are successful in measuring content marketing. Every content marketing campaign should start with a single question: What do we want to accomplish?

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Content Marketing Is A Strategic Solution To A Strategic Problem

B2B Marketing Insider

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. A landing page with content on it is not content marketing. Content marketing is not going away.

How We Drive Quality Leads With Ungated Content On LinkedIn


When B2B marketers run paid media campaigns, the content they promote is typically gated. If you’re going to pay for clicks, you want to convert them into a lead, which is most directly done through gated content. However, we’ve found that we can also generate high quality leads that, more importantly, turn into real business value (revenue) with ungated content on LinkedIn.

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The 15 Best Content Distribution and Amplification Tools


Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. Content Publishing Tools. Content Distribution Tools.

What you need to know about emerging content forms

grow - Practical Marketing Solutions

One of my predictions for 2015 was that the incredible wave of information density we all face as marketers will force innovation in content forms. Let’s face it, the way we create and consume content has not changed significantly in a decade. Here are some of the topics on our mind as Tom Webster and I explore the depths of marketing goodness and light: New content forms.

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Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track

Hinge Marketing

Most recently, we published our first annual High Growth Study of 526 professional services firms. Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. The link between high growth and frequent research is just the tip of the analytical iceberg. How far does your content reach? All pages.

What to Do When Your Content Marketing Falls Flat

KoMarketing Associates

And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Landing page performance (via Google Analytics).

How To Design a Publishing Website Your Advertisers Will Drool Over


If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers. This is the core of increasing online ad revenue for publishers, much like the core of television broadcasting rests on providing a pleasing network for television ads. Quality content? Metrics and Analytics Matter. Medi

How to Track Content ROI: A Step-by-Step Guide


There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. Tracking the return on investment (ROI) of your content marketing efforts isn’t always an easy process, but there are ways to approximate the dollar value of each content piece you create with varying levels of complexity. TeamWeek.

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LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days.

Website Actionable Intelligence and Goal Acquisitions

Confluent Forms

Viewing Google Analytics and Google Webmaster Tools reports can be addictive, or a completely baffling snooze-fest. Our moods often affect our perception of the reports and data in Analytics unless we turn away from the data, and instead focus our efforts into evaluating our performance in the context of what it means for us to achieve successes. They want that question answered.

4 Mistakes to Avoid When Revamping Your Paid Strategy This Year


There is no magic formula to develop content that will convert prospects. After that, the focus needs to be on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) And then test the variations of the landing page graphics and content once you find an offer that works with your audience.

Introducing Analytics for PDFs (and More!)


Brands produce a lot of content, and Contently is no exception. Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. To solve that, we launched Contently’s newest product, Document Analytics. What is it?

How to Detect, Repair & Profit From Underperforming Content


As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind.

Want More Blog Traffic? Focus on Growing Subscribers


Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. In other words, if people filled out a form on a HubSpot landing page to get one of our gated offers (like an ebook), they could also opt in to receive emails about new content on the HubSpot Blog.

Why You Should Create More "Boring" Content


I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” We landed our first paying customer through that article. If you're looking to start creating more "boring" content for your business, keep on reading.

The Content Hub: The Strategy 60% of Top Content Brands Are Using


You’ve all heard it by now: up to 65% of content goes to waste. But as marketers, sometimes it’s hard to turn the “wasteful content train” around. This post discusses how best-in-class content marketers overcome the content waste problem, and proposes a simple strategy shift that curbs waste and increases efficiency. The Research: What the Top Content Brands Do.

Why You Need to Stop Neglecting Your Old Content


As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. But have you ever noticed how fast that new content becomes "old" content? right?

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]

KoMarketing Associates

As a marketing writer, I’m convinced that it takes both the creative and the logical sides in order to execute an effective content strategy. Because successful content marketing involves striking certain degree of balance between campaigns that are both inspired and results-oriented. 1) How do you develop ideas about the type of content you want to produce? Have fun! Results.

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Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week


Without search engines, how would prospects find the content they’re looking for? Introducing Pinterest Web Analytics, From the Pinterest Blog. In this week’s top marketing story, Pinterest introduces a new analytics tool! Pinterest Web Analytics allows pinners to see which pins are getting the most clicks and repins in the context of what people are pinning beside them.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. Below are 10 requirements for deploying successful online content marketing. Blog – While there are other ways to deploy content marketing online, a blog represents one of the most flexible ways to publish content on the internet.

How to Tie Your Content Marketing into Your Account-Based Marketing


To help you take the first steps toward an account-based approach, or to refine the processes you’ve started, we wanted to explore how content marketing fits within this new strategy. We’ll take a close look at content in just a moment, but first, let’s build some context for how ABM fits into the marketer’s world and company architecture overall. Consider a content audit.

Using content-related quizzes to generate leads

grow - Practical Marketing Solutions

With a demand for content that actually converts, a well-produced quiz can obtain opt-in rates north of 50% and enhanced lead generation. Akey idea behind the psychology of quizzes is to reward the participant in way that will make them share the content. Create a knowledge test within your content. By JP Misenas, {grow} Community Member. You’ve seen them before.

53 Questions to Help You Choose the Right Interactive Content Creation Platform

It's All About Revenue

You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. With lead form completion rates in the 40% range, interactive content provides marketers with the ability to improve lead quality and to speed MQL creation. What content types are you most interested in initially? Email only?