Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. There are plenty of tried and true work plan templates you can download and customize to fit your specific project needs. This list from Template Archive has more than 30 downloadable templates you can choose from.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

Hubspot

MARCH 19, 2020

Nowadays, you can't conduct a successful content marketing strategy without incorporating SEO methods. means consistent output of content. Consistent output means that you're doing content marketing, and you're doing it right. I can imagine you might be thinking — "OK, but my goal for content marketing isn't just SEO.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

DivvyHQ

MAY 14, 2021

Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from. Let's fix that, shall we?

Template 52

Template Marketing Report Advertising Agencies Paid Search Agency 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. How do you plan for a year’s worth of content? Web traffic. This topic would fall under the blog’s theme of content marketing.).

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

protocol 80

MARCH 25, 2024

In digital inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:

Planning 74

Planning Template B2B Marketing Advertising Benchmark 74

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Keyword research/rank analysis. Other vendors develop and manage a proprietary database of keyword terms.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Sharpspring

JULY 22, 2022

Scheduling great content shares in your industry. People love to consume content, and the more content you share with your followers, the more they will appreciate you and look to you as an authoritative resource in your industry. Is there anything weird going on with your traffic sources? Email marketing automation.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Don’t we want to minimize traffic that underperforms?

Keywords 88

Keywords Intent Resources Top of Funnel 88

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Conductor

JANUARY 6, 2022

By now, everyone knows (or should know) that organic traffic delivers over half of all trackable website traffic. Discover a better way to build content. One of the biggest challenges when it comes to effective organic marketing is ideating and building valuable content. Crafting compelling content takes an entire team.

Product 98

Product Enterprise Management Template Keywords 98

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

SmartBug Media

JULY 25, 2023

Content Creation Given the size of this goal, it's important to set up checkpoints to monitor progress and hold ourselves accountable. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. These details help YouTube understand what your content actually is.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . 74% of adults in the US enjoy video content on the platform.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

ClearVoice

APRIL 20, 2021

So many aspects of SEO rely on content these days. If you want non-branded organic visits, content is going to be your number one traffic driver. While local SEO relies on its own set of tactics and strategies, it can also be grounded in content, just like SEO for any other non-local business. Google My Business.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. With OptinMonster, you can choose from an extensive collection of 600+ pre-built templates and create a stunning offer. You’ll also get detailed insights and analytics to improve your email campaign.

Email Marketing 59

Email Marketing Marketing Management Tools Conversion 59

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Analyze data and metrics from all your social accounts and your posts’ impact on traffic to your website. Templates for every social network.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). CMS stands for content management system, a software application used for creating, managing, and publishing content on websites.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Sprout Social

MAY 11, 2021

Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. ” In short, social media optimization (SMO) encourages businesses to analyze, audit and make adjustments to both their content and accounts to stay in line with the best practices of social media. The reality, though?

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Walker Sands

FEBRUARY 8, 2022

Sendbird approached Walker Sands for assistance with personas, paid advertising and content, with the goal of helping the brand better connect with its audience and increase revenue. Walker Sands also developed a content and technical SEO strategy to improve Sendbird’s search rankings, which included ongoing SEO health check reports.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Sprout Social

MARCH 30, 2020

Write That Down – Take the Best Meeting Minutes with This Template. What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. ” Is it optimized for keywords or SEO? See how that works? Shorter headlines.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Integrated B2B

FEBRUARY 18, 2020

A content audit is kind of like spring cleaning. Although there’s no shying away from the fact that it’s a lot of work, a properly performed content audit can send a surprisingly large amount of organic traffic your way. Does your website need a content audit? Nearly every type of website can benefit from a content audit.

SEO 52

SEO SERP Content Lead Scoring 52

Outbrain

NOVEMBER 26, 2019

And as a pro, you’re definitely working with a web analytics tracking tool, which provides you with important audience engagement data to help inform any and all adjustments you make on your campaigns. Google Analytics is the most common web analytics tool in the industry, so we’ll focus on it here. Google Analytics dashboards.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Event registrations.

Paid Content 82

Paid Content Campaigns Marketing Analytics Tools Planning 82

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. Reading reviews, researching topics, skimming online articles, and browsing social media content. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

Sprout Social

JULY 11, 2022

Besides providing a go-to hub for ever-popular video content, YouTube videos have the potential to show up first in Google search results to grow your brand’s reach, presence and authority. But with 500+ hours of content uploaded every minute, competition is high. Evaluate your content. Get to know your YouTube audience.

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

seo.co

MAY 1, 2022

It means that your website is optimized and you employed SEO best practices for your content. It’s not content length. Focus on quality content. Quality content will perhaps survive a zombie apocalypse. So, how do you ensure that you will create content that ranks? Diversify your Google ranking factors.

Google 98

Google De-duplication SEO Keywords 98

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments. What’s the trick?

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

Anyword

JULY 26, 2022

Improve conversion rates with highly-focused content. (In Here, we’ve outlined how to use both Google Analytics and HubSpot’s “Make My Persona” feature to outline every aspect and detail of your specific customer. Google Analytics. First, let’s talk about Google Analytics. Popular keywords. Lifestyle interests.

Ad Building 95

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

Sprout Social

JULY 20, 2020

Recent YouTube statistics tell us that more and more viewers are discovering content via search. Conduct keyword research to uncover in-demand video ideas. Simply type a keyword or term into YouTube’s search bar and you’ll see a slew of keywords from actual viewers.

Youtube 134

Youtube SEO Video Marketing Keywords 134

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Ensure it’s engaging and includes keywords for SEO.”

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? The nice thing about content marketing is that it can be very cost-effective. Absolutely!

Paid Content 77

Paid Content Promotion Marketing Websites Webinar Metrics 77