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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

Using SEM and SEO together will drive traffic using both organic and paid strategies. Creating data-driven content that is fresh, unique and informative for users, not bots, will help drive ranks. Well-developed content that provides real value to readers is one of the most crucial parts of SEO. What is SEM? What is SEO?

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. I-Want-to-Do Moments: These moments involve instructional content or guidance, such as DIY tutorials or recipes. Marketers can create content that caters to these needs.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use Google Analytics to gain insights. “I Use updated content to add value to your customers.

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What to Do After a Website Launch to Boost Traffic and Lead Generation

Launch Marketing

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Keywords: Each page of your website should focus on a certain keyword. Include your keyword in the H1, H2s and throughout, but be careful not to overoptimize.

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. A Common Misconception: SEM Is Where the Customer Experience Lies. Within SEM, most of the opportunity to iterate on the customer’s experience lies deeper in the funnel.

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What is Paid Search? How SEO and SEM Work for You

ConvertKit

What is SEM (search engine marketing)? This is usually a line of keywords or a question that describes what they’re looking for. By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. Why online entrepreneurs should care about SEO.