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Biznology

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Why don’t more marketers use keyword research?

Biznology

The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. The answer is, you probably don’t. The answer is, you probably don’t.

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On the limits of personalization

Biznology

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). It’s the content.

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Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. What my colleagues Mike Moran and Bill Hunt do on a daily basis is business consulting.

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Five social media courses make one social media strategy meal

Biznology

Content Marketing: old school blogging, email messaging and modeling, landing page writing, copy writing, site creation, and even content creation for marketing, PR, and all the piles of copy demanded today by automated marketing software. It’s not about keywords, it about proper names.

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Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

So, it spiders through all your pages, looking for issues with your content, the length of your page titles, the length of the copy, and even Flesch Reading Ease. Audienti asks you for keywords that are important to you and also for companies you consider to be competitors. Good luck and go git ’em, Tiger! Like this post?

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