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Why don’t more marketers use keyword research?

Biznology

The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends.

How to Pick Effective Keywords [VIDEO]

Vertical Response

In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page. By using Google Webmaster Tools, you can discover keywords and phrases that visitors are using to access your website or blog. All rights reserved.

3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

pages with a conversion form and limited content). Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. Nowhere else in this best-of series does a single source gets its own section in a summary, but the team at PPC Hero so consistently produces notable PPC-related content that they have earned this distinction.

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The Difference Between SEO & SEM

Puzzle Marketer

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? That triangle has become even more competitive as Google and Bing have introduced other content such as news, images, videos, and social feeds. Take a look at your website analytics. Originally posted here on USSCO Speaks blog.

SEM 21

Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. If you’re going to implement a serious SEM campaign, you’re going to need to jack the funds from somewhere (and someone) else.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. Sentiment.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

Mistake #1: Using ungated content in search promotion. If the search is for your company or a competitor, they’ve already “discovered” you; if the search is for content that delivers your blog post ad, they have a specific problem or question that’s relevant to your solution; if the search is for the category, they already know the area that they are interested in. Right? Wrong.

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5 Ways to Use Paid Search & SEO Together

Vertical Response

Since paid search and SEO are dependent on keywords, it makes sense that both disciplines should be looked at through a similar lens. Keyword Research/Expansion. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. If those keywords/queries aren’t already present in your paid search campaign, add them in and try them out. Odds are, those keywords are very relevant to your business and may have a good chance at converting organically as well. Get Content Ideas. Leverage Compelling Copy.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Quality content is king ! This is a simple theory, but just keep in mind that it can take some time to get a backlog of quality content – Keep at it! 3. Here’s a quick five:  GetListed ,  Google Analytics ,  Google Webmaster Tools ,  Majestic SEO  and  Moz Analytics. 6. Let’s dive in, shall we? 1. Oh boy, I see foreshadowing. 2. Neither is good. WRONG!

Seven Common AdWords Mistakes to Avoid

Webbiquity

In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program.

How to Get the Most Out of Google Analytics

Vertical Response

Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). 1. Site Content Popularity. Top Keywords. Somewhat linked to the previous report, your top keywords report will tell you which phrases users have been using in their search engine queries before landing on your website. Goals. High-Value Landing Pages. Traffic Sources.

SEO 3

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

So, it spiders through all your pages, looking for issues with your content, the length of your page titles, the length of the copy, and even  Flesch Reading Ease. Audienti asks you for keywords that are important to you and also for companies you consider to be competitors. I have had access to Audienti for a couple years now, back when it was called OMAlab. Like this post?

So You Are Changing Your Name – Learn What to Do Digitally.

Fathom

Update your Analytics & Webmaster tools. Rethink your keyword focus. Make annotations in your analytics the day of the switch. Refresh Your Digital Content. Comb through your web content and appropriately update all copy with company name. Update your content to promote and describe any potential new offerings or target audiences. Create campaigns for new branded keywords. Make updates to the content on your landing pages. Update the content in all your campaigns, including nurture tracks, newsletters, and promotional emails.

8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Quality content is king ! This is a simple theory, but just keep in mind that it can take some time to get a backlog of quality content – Keep at it! 3. Here’s a quick five:  GetListed ,  Google Analytics ,  Google Webmaster Tools ,  Majestic SEO  and  Moz Analytics. 6. Let’s dive in, shall we? 1. Oh boy, I see foreshadowing. 2. Neither is good. WRONG!

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals.

SEM 62

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

Online 125

Google Releases 2 New Algorithm Updates: Payday Loan 2.0 & Panda 4.0

Vertical Response

This is the second version of the Payday Loan Algorithm, and it takes action towards websites that contain spammy keywords like, “payday loans,” adult themed/pornographic keywords and other spammy keywords. Just as a reminder, the Panda Algorithm is designed to prevent websites with poor quality content from appearing at the top of Google’s search results. If your site has thin, similar, duplicate content, and/or any “SEO pages” you’re at a high risk for getting a penalty in this and future Panda updates. Panda Update SEO

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO.

CTR 37

MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Rapid Fire Link Building Tips for Your Content:  by Ross Hudgens | Slideshare. The tools she uses are SEMRush or Keyword Spy.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

They forgot the time element that factored into the cost of “good SEO” Examples of SEO shortcuts: Trying to optimize pages without a keyword and marketing strategy in mind. Buying links purely for keyword rankings. This algorithm represents another step in our efforts to reduce webspam and promote high quality content. Learn from them. Can we help some of them?

SEO 51

The Five Best Infographic Creation Tools and Services

Webbiquity

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Pick a template, edit the fonts and colors, and add your content. Sample review:  “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Infographic Creation Tools. 1) Piktochart. Visual.ly

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Discover content of interest, schedule posts, monitor conversations, run promotions, and analyze results on Pinterest and Instagram. Google Review Count:  269. ” —  StoreYa Blog. Visually.

Tools 54

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In late November Google released the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy by The SEM Post. The Demise of Google+. Image Source. Smart Goals For AdWords Advertisers. Mobilegeddon.

3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

Both digital strategies require research, analytics and weekly, if not daily, management. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. Learn what keywords perform well with PPC, apply them to SEO. Take advantage of the quick-turnaround results in PPC by testing additional keywords to understand which produce more clicks and conversions. You can also experiment with your meta descriptions depending what ad content is performing well. 3. Both are equally important.

PPC 17

Google Penalties – All You Need to Know

Vertical Response

For example, the Panda algorithm affects sites with low quality and duplicate content. Panda addresses sites with low quality, thin and duplicate content. An example of this would be when, in the past, many SEOs recommended having “SEO only pages” for long tail versions of top keywords in order to gain better rankings. What is a penalty? How did you get a penalty?

How to Perform an Onsite Audit for SEO, Part 3: Take Action

Marketing Action

Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. Check Google’s Search Console (formerly Webmaster Tools) for landing page and keyword impressions, clicks and CTR improvement. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Keyword Research & Canonical Mapping.

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” “It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. But SEM Is Not Good For Branding. You Can’t Afford To Buy Big Head Terms On SEM.

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8 Best Practices for Using Google AdWords

Salesfusion

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. As a result, a lot rides on this number.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Whatever.

The 28 Best Influencer Marketing Tools

Webbiquity

Get suggestions for shareable content, track the results of your social sharing activity, monitor your own influencer score and see the scores assigned to other influencers of interest. It collects data about the content you create, how people interact with that content, and the size and composition of your network. ” —  Marketing Insider Group (Content). Mention.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Content Marketing Findings. MindJumpers ). 3.

Stats 143

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Unless the world gets to know about it your superior content will get you nowhere.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. Another important difference between consumer and B2B is that typically the SEM manager has fewer data points on which to optimize and grow the account. What’s the best general approach for starting and growing a B2B SEM program?

CPC 24

5 Insights to Help You Navigate the Inbound Marketing Job Market

Content Standard

Nearly 50 percent of companies have an executive who is responsible for content marketing, with this number expected to grow to 60 percent in 2016. It’s no surprise then that companies are focusing their marketing hires around content-centric positions. More and More Professionals Emphasize a Background in Content Marketing on Their LinkedIn Profiles. California has 12.5

PPC 37

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

Example: Salesforce. 2) Content Management Systems (CMS). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. But content without structure would be chaos. It isn’t enough to churn out great content and hope that it finds its way into the hands of the right people.

Best Cool SEO Tools of 2011

Webbiquity

Identify promising keywords? HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Keyword Research Tools. SEO is a blend of art and science. by SEO Book. ** 5 STARS.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

This compilation of 12 LinkedIn groups is based on multiple factors, including number of members, frequency of updates, and validity of content. Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. Google Analytics – 21,200 members.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. curated production process + a fully-vetted community of creative pros = outstanding and affordable video content.