The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. Because it’s especially visual, you can use video to teach complex concepts (what is content for if not to make things clearer for your audience?), Why Use Video Marketing? Put Your Videos to Work Create, host, manage, and share your videos.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

JULY 22, 2020

Invest in upping the branded content on your social media and website. A social media marketing agency, for example, might use keywords "marketing industry," "social media agency," "social post scheduling," and "social network analytics.". Google reads SEO language used on web pages to suggest the best ones for search queries.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Hubspot

APRIL 23, 2020

Step into your customers' shoes and see if you can navigate the site well and find everything you want to find without encountering errors or long page load times. Do people stay on the page for a reasonable amount of time, or do they bounce?". Total pages indexed. Total pages that receive traffic. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

JANUARY 4, 2021

You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )?

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. This is where the role of strategic B2B content marketing becomes vital.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Create better content assets; make your emails more personalized; design a better site UX. Image Credit: Rand Fishkin. Use A/B Testing.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. SEMrush) The U.S.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website. What Is a Website Audit? Search Engine Optimization.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Leadspace

FEBRUARY 19, 2018

Personalize content for B2B audiences. Since algorithms won’t be going anywhere anytime soon, it will be important for B2B brands to focus on personalization, especially in key areas like email marketing and content marketing. Related: How to Get the Most Out of Your Marketing Analytics. Post more blog content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

NOVEMBER 11, 2020

With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Blog Analytics Metrics and Insights. But how do you know if it's working? Why they matter.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Moz

FEBRUARY 20, 2019

For context, this blog started off with content for the first two years before they launched their flagship product. Now, they sell a catalogue of products highly relevant to their content and, thanks to one of the most entertaining Shark Tank episodes ever aired, they have acquired investments and a highly engaged niche community.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . These are the warm leads.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

MARCH 21, 2018

While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. Ideally, you’ll want to craft compelling blog content that your audience can discover easily through a Google search or social media.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Hubspot

APRIL 10, 2012

This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! So without further ado, here's how you can use marketing analytics to improve your SEO!

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords are more specific, which means visitors that land on your website from a long tail search term are more qualified. Long tail keywords help you stay agile.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Single Grain

JUNE 26, 2020

TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. Write Longer Content (Most of the Time). Target Local Searchers with Local Landing Pages and Listings. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

OCTOBER 4, 2012

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop.

Lead Ranking 28

Lead Ranking Lead Scoring Top of Funnel Marketing Automation Services 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Content Marketing Institute ). PointVisible).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

MARCH 19, 2012

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. Because there is credence to the idea that if you rank in both the top organic spot and the top paid spot for a search term, your brand will enjoy a more authoritative position in the searcher's mind, increasing conversion rate from search result to web page.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

SEPTEMBER 7, 2011

Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit https://www.facebook.com/pages/create.php , and follow the step-by-step setup instructions.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Single Grain

JANUARY 24, 2020

Older SEO metrics like content and backlinks are still as important as ever, so you shouldn’t ignore these ones in favor of the newer, “sexier” voice and zero-click search metrics when sharing reports data with your clients. You can place your CTA in the highest-traffic pages to increase your conversions.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Vendors have traditionally tailored content to the awareness and purchase stages.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

AUGUST 22, 2011

Step 2: Build Keyword-Focused Pages. When it comes to websites and ranking in search engines, it's always better to have multiple web pages tailored to specific keywords or phrases. Trying to get one page to rank for a handful of keywords can be next to impossible. Search Engine Land. Step 3: Set Up a Blog.

SEO 28

SEO Marketing & Strategy Lead Ranking Lead Scoring 28

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. But first, content producers, we need to talk.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

AUGUST 22, 2012

Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. Before we get started, let's get one thing out of the way -- none of these tips are intended to be replacements for a consistent volume of high-quality blog content.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 22, 2013

While meta descriptions have no impact on your search engine rankings in and of themselves -- Google's figured out how to determine the subject matter of your content in other ways -- they do impact conversion rates. It's what readers will see in the SERPs, social media, and their inboxes. And conversion rates do matter for your SEO.

Paid Search Agency 28

Paid Search Agency Copywriting Advertising Agencies PPC 28

Hubspot

MARCH 15, 2013

Here's what the major Panda updates have been created to address: 1) Thin Content. One of Panda’s core targets for penalization is websites that have little in the way of original content. 2) Duplicate Pages to Target Keywords. 2) Duplicate Pages to Target Keywords. 4) Empty Web Pages. 4) Empty Web Pages.

Google 28

Google Paid Search Agency SERP Advertising Agencies 28