Digital B2B Marketing

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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

Although it may seem absurd, this question is relevant today for two reasons: Congress continues to consider privacy legislation every year, and although not well understood, it is broadly supported by constituents. Hand Over Content Control. Although some had good content, because of the volume, it become noise.

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That's John Doe to You

Digital B2B Marketing

Most of the content is useless , I’m not giving up my information for that. Content is distributed freely, newsletters require only an email address. Regrettably, not all marketers are ready to take this leap and set their content free, even if they should. I hope we will see more marketers ungate more of their content.

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Email List Rental: Approach with Caution

Digital B2B Marketing

Ziff does not rent their lists only to a carefully-selected list of companies with timely and relevant information. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? Lower List Quality. Views expressed are my own.

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

For many B2B marketers, the data is more relevant than Facebook. Sharing content, confirming or inviting connections, or posting questions is a business and professional activity, done in a free moment. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

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