Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Mike, in particular, has deep expertise in text analytics. Suppose you want to serve content to your audience based on their interests, as Netflix does.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

AUGUST 25, 2020

We rely on numbers to analyze successful and the not so successful interactions we have with our website visitors and customers, and we trust a range of analytics tools to tell us where things have gone wrong and how we can make it right. Make your CTAs relevant. Keep your checkout short and sweet.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Biznology

APRIL 4, 2019

While most of the conversation focused around our new product thesis: effective visitor journeys and customer experience powered by behavior-based personalized content recommendation, people couldn’t help but talk about search failure. Because of Google. You’re either on the wrong keywords, have the wrong content or both.

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

MARCH 2, 2021

It’s not just about paid advertising anymore and appearing in the sponsored search results, it’s about ranking on the first page of Google consistently and in the organic search results. Only those who act on the relevant trends will come out on top this year, so be sure to make these trends a part of your growth strategy for this year.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). It’s the content.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Biznology

JULY 6, 2012

As everyone who read Mike Moran’s recent post on this blog knows, Panda rewards quality content. So content quality is obviously very important for search effectiveness, perhaps more important than site architecture. Saying “create quality content” is like saying “build beautiful websites.” Defining content quality.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Biznology

FEBRUARY 25, 2020

Over 75% of B2B buyers consume three or more pieces of relevant content before even talking to a salesperson. You likely have a content management system that allows you to manage both your sales and marketing content. You probably also have an analytics system that tells you how that’s working.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

JULY 24, 2014

Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? So let’s dive right in: Focus on creating great content for your customers. You use web analytics, right? Then begin beefing up the content on those pages. The lesson: Don’t do that.

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

JULY 13, 2016

The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. The answer is, you probably don’t. But the process is well worth it.

Keywords 80

Keywords Marketing Attribution Paid Search Agency Research 80

Biznology

DECEMBER 4, 2015

When we think of searching for something, most of us invariably look to Google. This almost reflex reaction gives Google incredible power and effectiveness. If we “Googled” Search Engines, we’d discover there are indeed alternatives, but with some limitations as well. That is with one important and little known exception.

Search Marketing 80

Search Marketing Google SEO Act-On 80

Biznology

NOVEMBER 12, 2012

Copy over the analytics code. using an analytics tool. Google Analytics is the most popular because it is free and it’s information straight from Google. When you are switching over to a new site, it’s necessary to copy the Google Analytics code over to the new pages before it launches.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

NOVEMBER 19, 2012

Visitors from Search : Every website should install an analytics tool, such as Google Analytics. A site growing in content and popularity should draw traffic from more search queries. These keywords can also be found in the Traffic Sources of Google Analytics. M Revenue – $0.5 M Invest) / ( $0.5

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

FEBRUARY 23, 2017

In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” So if you want to geek out on it, read the book Audience, Relevance, and Search. Before I do that, I want to make sure we are all talking about the same thing we use the term “relevance.”

Relevance 144

Relevance Keywords Terms and Conditions Search Marketing 144

Biznology

JUNE 6, 2012

Last time I wrote about cleaning house and freeing up Google’s index for your best content. In large companies like IBM, there are several brands and business units that offer products or services related to top words such as analytics or cloud. They look for content about topics. Photo credit: Wikipedia.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The personas support the crafting of relevant messages at the right time to sell call center software.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

NOVEMBER 8, 2012

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Yesterday was such a day.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JUNE 6, 2014

This is especially true if your business is positioned in a competitive market where staying relevant in organic search results requires consistent optimized content and product development– i.e., researching viability of new products with regards to search audience. The role of an SEO manager.

Enterprise Management 80

Enterprise Management SEO Work Management Tips 80

Biznology

JANUARY 16, 2019

Despite its low reach (mostly young adults) as compared to other social media networks, Tumblr has experienced a humongous amount of content generation. No doubt, content marketing has taken center stage, thanks to the advent of digital. Come up with similar or better topics and start creating unique content. billion websites.

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123

Biznology

AUGUST 7, 2012

Google Demands Courtly Love. Google requires courtship and courtly behavior. While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Yes, that bad!

Google 80

Google Adsense Social Networks Domain 80

Biznology

JUNE 15, 2015

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). But what Google really doesn’t want you to know is that’s becoming less true every single day.

Google 80

Google Emarketing Mobile Marketing Verticals 80

Biznology

JUNE 15, 2010

IBM doesn't make too many mistakes, but I thought it made a big one four years ago when it sold off its SurfAid Web analytics business to Coremetrics. Today, IBM reversed course in a very smart move when it swallowed up Coremetrics to tap into its customers' growing need for Web analytics. Their clients want the data.

Enterprise Management 80

Enterprise Management Analytics Buy Marketing Management 80

Biznology

JANUARY 29, 2019

A far more relevant question is whether AI will kill your job, your career, your business, or your industry. Have you noticed that you can ask questions of, for example, Google Analytics and Photoshop’s Sensei AI instead of digging through reports or figuring out which tools are necessary to accomplish an effect?

Marketing AI 148

Marketing AI Marketing Analytics Tools Social Networks Google 148

Biznology

OCTOBER 15, 2013

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. Heaven forbid, the second page.

Paper 80

Paper Google Adsense Demand 80

Biznology

JANUARY 13, 2015

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. You’ve a Chequered Past.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

AUGUST 15, 2014

Once you have amassed a sufficient number of potential link opportunities, it becomes time to start vetting those link prospects until you are left with only the best and most relevant sites. The key aspects to consider during the smell test are as follows: Relevance. These various layers of relevance include: Domain to domain.

Link Building 80

Link Building Ad Building Domain Marketing Prospects 80

Biznology

AUGUST 9, 2016

As you’ll see below, reactivating old, previously-shared, content through my networks immediately resulted in traffic–both volume and also unique visitors: If I never did that, I would have been leaving all of that traffic and all those visitors on the table. And if “p.a.” They do offer a free version but it sucks.

Ideal Customer Profiles 0

Ideal Customer Profiles Profiling Google Traffic 0

Biznology

AUGUST 23, 2013

Outbound links are more difficult to manage because you have no control over the web content that is owned by an outside party. The website owner might change the content of the page so it is no longer a relevant link, or could eliminate the page entirely–causing a broken outbound link to exist on your site.

SEO 80

SEO Click Rate Paper Keywords 80

Biznology

DECEMBER 15, 2015

For Pearson, my job was to carefully read Outside-In Marketing: Using Big Data to Guide your Content Marketing , a book co-written by my friend and colleague Mike Moran and James Mathewson , and then contribute notes. For SalesFusion, I did deep research and reporting on the state of the marketing automation software (MAS) art.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

MAY 17, 2012

They are horrible for content that could benefit a larger group. Look at your inbox: unless you are some kind of chief strategist behind a super-secret initiative, chances are that the vast majority of emails there have content that would help others make their work better. Overproduction.

Peer-to-peer 80

Peer-to-peer Business Wiki Enterprise Management 80

Biznology

APRIL 8, 2019

You can look into Google Analytics Social & Network Referrals Search report or the reports from other popular social media management platforms like Hootsuite to see which platforms are providing you maximum traffic and highest conversion rate. Using Suitable Content.

Social Media 147

Social Media Advertising Channels Media Business 147

Biznology

JANUARY 22, 2014

Does it matter whether my content is original or aggregated or repurposed? We hear these questions from clients as part of almost every content marketing engagement we undertake. The entire question of how much content is enough takes a back seat to how much high-quality content you can produce. How often should I blog?

Effectiveness 80

Effectiveness Content Marketing Content Aggregators 80

Biznology

APRIL 21, 2014

Addictomatic : Focuses on a variety of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc. Bit.ly : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages.

Social Media 80

Social Media Enterprise Management Media Budget Programs 80

Biznology

DECEMBER 17, 2013

Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob. Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). And not just technology, usability, interfaces, accessibility, or interface, but also content. Your site’s insecure.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Biznology

JULY 31, 2012

There’s no shortcut when it comes to claiming (or reclaiming) your first two pages of results on Google. Why not join Google+ and Facebook , create a profile as well as a Page? Are you sharing them publicly on Flickr, Picasa, and on Facebook and Google+? Have you purchased every relevant domain name possible?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Biznology

MAY 17, 2016

However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Stay away from the C-Suite because each of them already have their management team, board of directors, executive team, about us page content already. That’s smart. Don’t do it.

Best Practices 149

Best Practices Content Youtube Verticals 149