Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Tomorrow People

MAY 30, 2022

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Have a dedicated content marketing plan for existing customers. Evolve your offering. According to Robert W.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

SmartBug Media

JULY 25, 2023

Content Creation Given the size of this goal, it's important to set up checkpoints to monitor progress and hold ourselves accountable. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Televerde

DECEMBER 1, 2020

SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. You can gain leverage over competitors simply by producing content your buyers want – like product comparisons.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Predictive Response

AUGUST 15, 2022

Hubspot has reported that there are 4 billion email users to date in 2022. So the message in the newsletter should be relevant to the current topics and maybe animal-related events in your area. These solutions also do not have creative and efficient functionalities for email templates, segmentation capabilities, or analytic tracking.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Martech Advisor

SEPTEMBER 15, 2019

These range from content creation to measuring your strategy's effectiveness. Also Read: 5 Best Paid Promotional Strategies to Skyrocket your Contents’ Success. Social media content creation. In fact, in a HubSpot study, 54% of consumers expect video content from businesses. Source: Hubspot.

Social Media 106

Social Media Social Marketing Tools Media 106

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid Content Discovery. Paid content discovery allows you to promote your blog articles within these types of widgets on other sites. Paid Search. Social Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. Fortunately, intent data has become a mainstay among business analytics to do just that.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

ClearVoice

DECEMBER 9, 2019

Are you wasting your time and money on content marketing? Unfortunately, with the drastic shift in content marketing as a whole — and with the rise of video marketing — many businesses underestimate the importance of written content, allowing it to fall by the wayside and become obsolete. What is a content audit?

Ideal Customer Profiles 59

Ideal Customer Profiles Digital Asset Management Content Work Management 59

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. That said, content is just one of the many marketing pillars — and I'm not the only one with ideas about where our industry is headed. Growth of Experiential Marketing.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. HubSpot’s Marketing Blog. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. HubSpot’s Marketing Blog. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DealSignal

DECEMBER 29, 2023

Its seamless integration with platforms like HubSpot streamlines campaign management, making it a favorite among marketers. Seamless Integration : Works smoothly with platforms like HubSpot for easy campaign management. DealSignal utilizes cookies and other technologies for analytics and improving user experience.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Google likes articles that are fresh and new.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

NOVEMBER 24, 2020

Analyze your customers’ behavior with marketing analytics with HubSpot CRM. Segment your buyers based on their buying frequency, recency, and monetary metrics (RFM segmentation). Filter your best customers by separating them into categories with HubSpot’s Smart Lists , and send personalized emails to them.

Paid Search Agency 101

Paid Search Agency eCommerce Customer Satisfaction Ad Frequency 101

Hubspot

APRIL 4, 2018

It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew and burn out. Relevant - Your goal needs to relate to your company’s overall goal and account for current trends in your industry. For instance, will growing your Facebook following lead to more revenue?

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. A high bounce rate typically means that your site pages aren’t relevant to your visitors.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Hubspot

FEBRUARY 4, 2020

By signing up for a free Business account, you get access to Pinterest Analytics, which gives detailed insights about the behavior of your pins. Next, try to use as many relevant keywords as possible when naming your boards. This information will assist in making targeted content later. and 11 p.m.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Hinge Marketing

JANUARY 29, 2020

Adoption of digital & content marketing techniques is up dramatically over the past three years. High-Growth companies go the extra mile and invest more effort towards creating high-value, high-quality content. Case studies, downloadable gated content, podcasts and primary research reports are great examples.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Leadspace

FEBRUARY 19, 2018

Personalize content for B2B audiences. Since algorithms won’t be going anywhere anytime soon, it will be important for B2B brands to focus on personalization, especially in key areas like email marketing and content marketing. Related: How to Get the Most Out of Your Marketing Analytics. Post more blog content.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

MARCH 11, 2019

I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile. As a social media marketer, it’s crucial you determine which platforms you’re going to share your content on. Create unique and engaging content. Increase Brand Awareness.

Social Media 69

Social Media Social Marketing Work Management Media 69

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that's only a small piece of why analytics are valuable. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Valasys

JUNE 13, 2019

Source: HubSpot). The prospects want to be fed with informative content resonating with their pain points on their preferred social media platforms & it’s difficult to figure out straightaway which one will work for B2B marketing & which ones aren’t that vital. specific, measurable, achievable, relevant & timely.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. A high bounce rate typically means that your site pages aren’t relevant to your visitors.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

KoMarketing Associates

JULY 19, 2016

We use this tool to make sure Google can access our content, see what queries are driving visitors and links to our sites, evaluate mobile performance, and much more. Delivering content at the peak of a term’s search volume gives it the best chance to perform for our client. Content Marketing Tools. SimilarWeb. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Schubert B2B

FEBRUARY 5, 2019

So, which marketing analytics should you pay attention to? MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. A high bounce rate typically means that your site pages aren’t relevant to your visitors.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. What are examples of SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. What are examples of SaaS? Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

EveryoneSocial

AUGUST 2, 2022

People trust your vision, content, and leadership over time and see your brand as an industry leader. Content and word gets out about products or services much faster when those already supporting it have affinity toward the brand. More than 90% of people trust suggestions from family and friends, according to HubSpot.

Ad Building 52

Ad Building Brand Identity Branding Word of Mouth 52

Valasys

JULY 1, 2021

The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). Marketers using marketing automation solutions can also test-run with several subject lines, copies, graphics, call-to-action buttons, variable frequencies, and more to see which emails are performing the best. g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Albacross

NOVEMBER 4, 2021

And 62% of B2B buyers can make their purchase selection solely based on digital content. Engaging : Write more content about topics that interest your ideal buyers most. For example, it can be behaviors tracked by website cookies, interactions within Intercom, data from Google Analytics, and recorded engagements in Salesforce.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Hubspot

AUGUST 19, 2014

But not in the content marketing world. Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What is this sorcery?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97