Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Webbiquity

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. It’s vital to plan a content strategy that aligns with your marketing objectives and resonates with your target audience.

Social Media 313

Social Media Social Marketing Planning Tips 313

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. In most cases, the ads served to an audience are highly relevant and useful.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Metadata

JANUARY 22, 2024

According to Suzanne Kagan , VP of Marketing at Anyword , this level of performance improvement is actually possible if you pair artificial intelligence (AI) with predictive analytics. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Website Analytics. Every business wants to monitor website analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Almost all the gains are going to Facebook and Google.

Facebook 128

Facebook Rules Advertisements Advertising 128

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Organic content brings better ROI than paid content.

Statistics 77

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 77

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 181

Social Networks Business Work Management Social Media 181

Parse.ly

FEBRUARY 18, 2022

Ninety-six percent of top-performing content marketers report that effective content marketing has been key to helping them foster trust and create stronger connections with their audience. Unfortunately, many content marketers find it difficult to understand their content data and end up making strategy decisions based on gut feel.

Analytics 52

Analytics Content Marketing Allocation Content 52

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

Paid Content 82

Paid Content Campaigns Allocation Marketing AI 82

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. You need to proofread your content. Put your content through grammar and spellcheck. If the content you posted is sloppy, rushed, or even careless; then you may lose a potential candidate or gain a candidate who is not suitable for the job.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Marketing Insider Group

APRIL 22, 2021

Use the data to create personalized website experiences and reach your leads with more effective content. Content marketing is the best tool startups have for reaching targeted audiences and building brand awareness. AnswerThePublic can help you churn out hundreds of content ideas. Data and Analytics Tools for Startups.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Stevens & Tate

JUNE 30, 2021

Facebook has had its share of controversy over the past few years, yet it remains as popular as ever. As of this year, there are roughly 190 million Facebook users in the U.S. As such, Facebook advertising continues to be an effective way to reach your target audience and to generate leads for your business.

Facebook 69

Facebook Advertisements Advertising PPC 69

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Navigate the Channel

JANUARY 8, 2024

Micro-moments, a term popularized by Google , refer to those split-second instances when individuals turn to their devices to seek answers, make decisions or solve problems. These moments are characterized by their brevity, high relevance and the urgency to satisfy specific needs. Go here for more on this from Google.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

MARCH 18, 2020

This will allow your business to consistently produce engaging content that positively impacts your bottom line. Well, it requires social media analytics and reporting. What is social media analytics? Determine what type of social content leads to the most conversions, engagements, etc. Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. While the name is a bit different on Google (similar audiences), the concept is the same as a lookalike.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

Social Media 105

Social Media Advertisements Advertising Tools 105

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

SmartBrief - Marketing

MARCH 7, 2024

Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. As consumers grow more wary about their privacy online, they’re turning to closed spaces to share and engage with content. Refine Google Analytics. Use links to your advantage.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Go Beyond SEO

FEBRUARY 20, 2023

Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Martech

JUNE 3, 2022

There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. The Purdue Digital Marketing Training course , powered by Simplilearn, was created by Purdue University in partnership with Facebook/Meta.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 100

ROI Facebook Paid Search Agency Social Networks 100

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. In 2024, video content will make up for 82% of the internet traffic. More than 78% of viewers consume video content every week , and 55% of them engage every day.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Go Beyond SEO

FEBRUARY 20, 2023

Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. What type of content investments are they making: blogs, legal podcasts, videos, webinars, eBooks? How are they engaging with users?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87