Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. By sharing content, engaging with followers, and utilizing platform-specific features, you can attract more visitors to your website. Also, consider the frequency of your posts.

Social Media 65

Social Media Media Blogger Demographics 65

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

ConvertKit

DECEMBER 16, 2021

Which is why promoting your business using Facebook ads might feel intimidating at first. Because while advertising on Facebook can help grow your biz, it’s difficult to know for sure whether your ads will turn a profit. Enter Facebook Custom Audiences. What is a Facebook Custom Audience? I spoke to Charley T. ,

Facebook 84

Facebook Landing Pages Ad Frequency Mobile Advertising 84

Webbiquity

JANUARY 24, 2019

First, success with social media marketing comes with frequency (plus quality). If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies. Such a business may look at Facebook and Instagram to reach their customers.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Facebook is the largest social network with more than 2.5 During this lockdown, you may need to increase your posting frequency to get the attention of people. Social media marketing.

Tools 232

Tools Social Media Social Networks Work Management 232

Biznology

APRIL 18, 2014

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Sprout Social

AUGUST 1, 2019

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with.

Facebook 79

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 79

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Content creation The 2023 Index found that content creation still remains one of the most time-consuming tasks for marketers.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing & Strategy 128

Sprout Social

NOVEMBER 9, 2021

Focus on revving up your upload frequency. million subscribers) thanks to their near-daily upload frequency. Instead, come up with a consistent content calendar and stick to your schedule. If you fail to upload frequently or go months without publishing content, you may get labeled as a “dead” channel.

Youtube 138

Youtube Tips Tools Social Media 138

PureB2B

MAY 30, 2022

You can gauge the level of a buyer’s intent through the content they consume. Frequency of their visits and how often they return. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? Tailor your messaging based on content consumption.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Sprout Social

JANUARY 11, 2024

Branded search volume is the frequency people search for your brand name specifically. Sprout’s Listening tool enables you to build listening queries with branded keywords to find relevant conversations around your brand and products. Branded search volume Are customers searching for your business by name?

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110

Oktopost

SEPTEMBER 22, 2021

But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? . If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Instead, focus on only those relevant to the objectives of your analysis. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

Analysis 93

Analysis Marketing AI Examples SWOT 93

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. Your content helps them to qualify your business as a viable option for whatever their needs. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. Data Analytics Data analytics is the most promising use case of AI in marketing. But how exactly are marketers using AI?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats.

Paid Content 130

Paid Content Tools Branding Brand Identity 130

SmartBug Media

MAY 6, 2020

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Facebook and Google both have retargeting technology that allow you to show ads to prospects after they visit your site. just look back at Facebook’s stock price.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Hubspot

APRIL 4, 2018

It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew and burn out. Relevant - Your goal needs to relate to your company’s overall goal and account for current trends in your industry. For instance, will growing your Facebook following lead to more revenue?

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. A CDP will unify offline and online customer touchpoints, stitching together actionable customer profiles and activating data across relevant content and audiences.

Multi-Touch Attribution 106

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 106

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. The next highest usage was Facebook at 68%. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Global ad revenue is 19.77 Do what works for you.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. The solution is a mix of tactics, including first-party audiences activated via walled gardens (Facebook, YouTube, Amazon, Tiktok, etc.). email and website content engagement) and seamlessly onboard it to their social and display endpoints.

Lead Ranking 90

Lead Ranking Lead Scoring Work Management Paid Search Agency 90

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Engagement Rate – An engagement rate is a metric that measures the audience engagement with content on a respective platform.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Sprout Social

FEBRUARY 24, 2022

After all, what sounds more impressive: “Posted engaging content” or “Created content that consistently achieved an average of 100,000 impressions”? Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people. Highlight hard and soft skills.

Social Media 106

Social Media Template Media Cross-Selling 106

PureB2B

MARCH 21, 2019

Providing content that is relevant and engaging on your branded social media platforms is the first step, but are you simply tracking reach and not engagements? Creating Similar Content for all Platforms. Just because they are in the same category does not mean your brand should post the same type of content on each one.

Lead Generation 62

Lead Generation Social Media Generation Media 62

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them. Google likes articles that are fresh and new.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Content Standard

MAY 3, 2018

Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users. Seen in the fluctuation of social media algorithms in the past, the biggest consideration—or debate—is balancing personal relevance with post timeliness.

Social Media 99

Social Media Work Management Media Lead Ranking 99

PureB2B

MAY 30, 2022

You can gauge the level of a buyer’s intent through the content they consume. Frequency of their visits and how often they return. How many times have you been served an ad on Facebook, Google or LinkedIn that manages to reach you at exactly the right time? Tailor your messaging based on content consumption.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Martech Advisor

AUGUST 21, 2019

84% of social sharing happens via “dark social,” which is impossible to capture via traditional analytics. Two hacks to monitor its effects on your content. Audience types to consider when tracking dark social analytics. This could be Facebook Messenger, WhatsApp or WeChat, or even a simple text SMS.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

PureB2B

MARCH 21, 2019

Providing content that is relevant and engaging on your branded social media platforms is the first step, but are you simply tracking reach and not engagements? Creating Similar Content for all Platforms. Just because they are in the same category does not mean your brand should post the same type of content on each one.

Lead Generation 48

Lead Generation Social Media Generation Ad Frequency 48

Sprout Social

APRIL 6, 2020

Just like how some individual colleges within a university system might have their own Twitter and Facebook Pages, LinkedIn offers the same option through their affiliated Pages feature. To dive further into your own audience, you’ll need to visit LinkedIn’s Analytics. Utilize the different types of content that LinkedIn offers.

Education 102

Education Linkedin Practices Best Practices 102

Circle Studio

MARCH 21, 2019

It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. One way is to set up a separate “view” in Google Analytics with a filter.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. This compilation of 12 LinkedIn groups is based on multiple factors, including number of members, frequency of updates, and validity of content.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Heinz Marketing

NOVEMBER 30, 2018

Specifically, we’re experts at branding ourselves via Facebook, Twitter, Snapchat, etc. Create a Business Instagram account and connect it with a business Facebook account. Add relevant info like location, website URL, and what this Instagram is all about. Establish content buckets. Steps to Setting it Up.

Marketing Attribution 78

Marketing Attribution Marketing & Strategy B2B B2B Sales 78

ConvertKit

JANUARY 27, 2021

By increasing their sharing frequency just a bit and adding a new promotion method, the creator makes a lot more in scenario B. 1 – Share relevant landing pages with email subscribers. YouTube videos help put a face and voice to your brand and give you a space to share a wide range of content related to your topic.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121