Moz

OCTOBER 18, 2020

Localizing content on the website. The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. Both are extremely important right now, especially the mask-related attributes, which can give customers a lot of reassurance. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Outbrain

APRIL 20, 2020

Some tried-and-tested digital marketing techniques, such as marketing SEO services , content optimization, e-mail marketing, and outsourced web design for mobile compatibility, have proven success in brand building and recognition. In a nutshell, a buyer persona is a research-based profile of your target customers or audience.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. And reoptimizing this content is often much easier than creating new content from scratch (especially if your content is already ranking highly).

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Optinmonster

JANUARY 4, 2024

SEO means optimizing your content so it shows up more often in search results. And when you miss something with SEO, your content might as well be invisible. ? Brian recommends optimizing around medium tail keywords to get the most bang for your buck when it comes to search engine optimization and RankBrain.

Traffic 105

Traffic SEO Tips Dwell 105

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Why you need to create a content plan.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Single Grain

MARCH 1, 2023

BuzzSumo is a content research tool that helps writers, marketers and SEO professionals create engaging content that drives traffic, social engagement and backlinks. Here’s my honest take on this popular content marketing tool’s features, pricing, ease of use, and pros and cons.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

Hubspot

FEBRUARY 20, 2020

Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Nowadays, 55% of marketers say blog content creation is their top inbound marketing priority. Content strategy insight. What type of content would you find helpful?

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. What the hell is content?”. Content is being mass-produced. What is content marketing?

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Hubspot

JANUARY 20, 2020

That's where we start — constantly refining a list of competitors we want to keep an eye on, and whose content strategies we think are worth taking inspiration from," Becker told me. For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.".

Keywords 84

Keywords Hubspot SEO Research 84

ClearVoice

MAY 19, 2022

To build an SEO-friendly blog architecture, you need to group your blog topics and content pieces together, in a strategic way. Doing so will make the lives of your content writers vastly easier, and it also improves user experience and your website’s rank-worthiness under Google’s gaze. Cue pillar pages. What is a pillar page?

SEO 52

SEO Marketing & Strategy Lead Ranking Content 52

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). She elucidates that leveraging the keyword statistics & keyword facts will give marketers an idea to write impeccable pieces of content around link-intent keywords.

SEO 59

SEO Practices Google Brand Identity 59

KoMarketing Associates

AUGUST 20, 2015

So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Take long tail keywords and sort them in different ways to give different search queries using Merge Words.

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. This includes: Topics and trends that your customer base is passionate about. Emerging pain points and challenges your customers face. Table of Contents: What is social listening? The problem?

Social Media 83

Social Media Media Eye-Tracking Work Management 83

Moz

DECEMBER 9, 2020

“Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?”. Queries like these about doing local SEO for businesses with nuanced, hidden, or no physical locations and with varied models of customer fulfillment are AMA FAQs and perennial topics on marketing fora.

Lead Ranking 71

Lead Ranking SEO Landing Pages Business 71

Single Grain

DECEMBER 20, 2023

At the heart of this approach is the creation of content that’s not just abundant, but also relevant, engaging and search engine friendly. The key components of pSEO pages are: Content Template An SEO landing page template serves as a blueprint for the automated generation of web pages at scale.

SEO 52

SEO Long Tail Marketing Keywords Content 52

Moz

JULY 17, 2019

A handle is something like a bookmark, jump link, or named anchor — they help people navigate through long pages to get what they’re looking for faster. Custom extraction is a great tool for finding missed CRO opportunities. Andy Crestodina — Content, Rankings, and Lead Generation: A Breakdown of the 1% Content Strategy.

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. The appetite for tools content is huge. Most of the rest are from spring 2010 or earlier.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Hubspot

APRIL 5, 2013

For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears?

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. Just be there on all of them (have pages) and share informative content – the aim here would be visibility, and engagement (if you are sharing interesting content). How to identify the correct content distribution channel?

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Hubspot

SEPTEMBER 21, 2012

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. Guess where that content came from?

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? These days, content is one of the best ways to raise brand awareness among a targeted audience. Content marketing campaigns can also bring you online authority, web traffic, leads, and sales. What Is Content Marketing?

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Rewriting duplicate content. While a complete rewrite of content you’ve used elsewhere should be fine, paraphrasing it isn’t. Spamming comments. What’s E-A-T? We’ll get to that shortly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Rewriting duplicate content. While a complete rewrite of content you’ve used elsewhere should be fine, paraphrasing it isn’t. Spamming comments. What’s E-A-T? We’ll get to that shortly.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Single Grain

JANUARY 17, 2024

From optimizing title tags to leveraging internal linking strategies to updating old content, this curated list of 10 proven SEO tips will help you improve your website’s rankings. ” In addition, be sure to: Reflect Content Accurately: Both title tags and meta descriptions should accurately reflect the content of the page.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Rewriting duplicate content. While a complete rewrite of content you’ve used elsewhere should be fine, paraphrasing it isn’t. Create good content. Spamming comments. What’s E-A-T?

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources.

Curation 111

Curation Examples Content Paid Search Agency 111