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Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. Snag a subject matter expert and record some FAQ answers on a smart phone (will probably need some editing, though).

Trends 158
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SEO isn’t for the birds. Really.

Biznology

Your content has to focus on the needs of your customers. Whereas search engines traditionally have looked at various signals about your content to rank pages—inbound links, keyword placement, keyword frequency, etc.—these Guidance remains the same, it says: have original, high-quality content. Focus on customer needs.

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