How Can We Blend All of Our Customer Data into Actionable Profiles?
APRIL 3, 2016
The key to establishing impactful data-driven workflows – with our without predictive scores – is creating actionable profiles of your ideal customers, and infusing that insight into your day-to-day work. Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua. FAQs Profile Management Use Cases
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
Connecting with customers, prospects, peers, and potential referrers. Content sharing. Writing, publishing, and sometimes scheduling content with links to strategic blog posts and web pages. Keeping your communities free of spammers, updating content, adding applications, etc. Minimum Budgeting Requirements. With social media, a large portion of the cost is time.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The compass idea illustrates this clearly. Wowza! Wowza!
A Lattizen Year in Review – Top Content
DECEMBER 28, 2015
Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines. Predictive Lead Scoring FAQs.
5 Places B2B Marketers Can Find Blogging Inspiration
DECEMBER 10, 2015
One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Customer Service Communication. Customer service communication is a great place to start. Case Studies / Customer Stories. Content Marketing B2B Online Marketing BlogLast Words.
A 15-Step Guide to Creating Viral-Ready Branded Content
APRIL 1, 2013
Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started. We’ve compiled our favorite steps on how to succeed: Step #1: Realize a Content Strategy Isn’t Optional. Hiring a content creator isn’t a decision to be taken lightly.
A 7-Step Process for Building a Blog Content Backlog
SEPTEMBER 23, 2014
In order to create this blog content, blog editors need to spend a lot of time coordinating blog content which may involve recruiting writers, setting guidelines, and, of course, editing and publishing content. This is no easy task, but we are here to help you get started coordinating all that blog content. Educate your customers about a particular topic?
17 Brilliant Sources of Content Hiding Right Under Your Nose
SEPTEMBER 21, 2012
Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. So here you go.
Book Review: Optimize
NOVEMBER 5, 2012
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. ” • Content isn’t just the job of marketing and PR.
MAY 18, 2010
The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. The operative word in that last sentence is “start.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. How can you increase your content marketing footprint through guest blogging? 75 Content Starters for Any Industry by Moz.
100+ Quick Ways to Find Blog Post Inspiration
AUGUST 20, 2015
So why, then, does every content marketer, at one point or another, head straight into the proverbial wall ? You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Use FAQ Fox to uncover a list of questions readers are asking based on a particular keyword. Curate content based on interviews with clients or other subject matter experts.
5 Power Players You Need On Your Lead Management Team
AUGUST 28, 2015
If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Brands are becoming their own publishers, designers, development experts, all in an effort to reach the busy digital consumer. Make sure your content is both high-value and visible.
A Beginner’s Guide to LinkedIn Showcase Pages
MARCH 17, 2014
If they''re very different, you may feel like you''re constantly in danger of not giving one enough attention, or confusing your personas with untargeted content. Add the problem of keeping all your content grouped together on one social media page, and you''re really lost. Once that content is published, LinkedIn provides businesses with useful, dedicated analytics for each page.
The Best Ways To Promote New Products on Instagram
JUNE 10, 2015
Image content. Additionally, always make sure to post a mix of products and fun stuff, like photos of employees, events, or relevant memes to give your customers a behind-the-scenes look into your business. ebsite builder platform Wix also recently published an article highlighting Instagram’s most popular hashtags and their meanings which is definitely worth a read.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all. Step 2: Rethinking Blog Content. The Results.
10 Things That Can Destroy an Email Marketing Program
NOVEMBER 16, 2012
Analytics. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing Display Advertising Video Mobile. Factor in some user-generated content or questions - this is what will keep the consumer engaged. 4. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. 5. You expect your consumers to test your content. This column was originally published on Oct. 9, 2012. Web Analytics. ); //. Email.
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
It seems that the promise of “anyone can be a publisher” really has taken hold on this platform. believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have. If you want to create a beautiful brand anthem spot, definitely publish it on YouTube.
The Top 8 Priorities for Any One-Man Marketing Team
APRIL 5, 2013
For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. Wouldn’t it be frustrating to spend a ton of time creating content that falls on deaf ears? Especially for a small business.
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Build, Publish & A/B Test Landing Pages Without IT. Content Marketing. Do you provide examples of previous customers using or complimenting your product/service? Are you seeking feedback from your customer to help develop a hypothesis for your next test? Email (will not be published) (required). Custom URLs. Support | Log In or. About. Features. Tweet.
The Three Biggest Mistakes Companies Make with B2B Websites
NOVEMBER 10, 2010
Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc.
The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
MARCH 21, 2012
The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. insertblogURL.com " insert search term " into Google to resurface the content. So what gives?
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
There are at least a few points of entry to integrate your corporate website: 1) Extending your corporate websites to social networks, 2) Allowing for customers voices through reviews and ratings, 3) Aggregating the discussion back on your own website. briankissel Coupling Social Sign On with Social Publishing can create even more value for website operators and their customers/members.
Toward a New Knowledge Society
Buzz Marketing for Technology
JUNE 28, 2008
custom. content author, publisher, classifier) Distributed metadata â?? Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3). Comments on Slide 1. Favorites (66) -->. Add a comment. « Prev. Next » All comments. Add a comment on Slide 1. Embed Video? Are you human? Reload image ).
SEO isn’t for the birds. Really.
NOVEMBER 21, 2013
Customers. Your content has to focus on the needs of your customers. Whereas search engines traditionally have looked at various signals about your content to rank pages—inbound links, keyword placement, keyword frequency, etc.—these these new algorithms and engine updates look at what customers value and rank your content in the search engine accordingly.
Doug Johnson Website --Skills for the Knowledge Worker
Buzz Marketing for Technology
JUNE 27, 2008
Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well. Doug Johnson. Search. Home What’s new?
PKM and the Organization - Pollard
Buzz Marketing for Technology
JUNE 27, 2008
It will be published later this year as a chapter in a compendium book on emerging trends in KM. I n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Many training departments saw it as the content side of training, and wondered why it didnt report to them. Automatic peer-to-peer publishing and subscription. bulk publish?