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| | B2BBLOGGERS
APRIL 16, 2012 B2B Social Media FAQ: How Much Should We Budget?
Connecting with customers, prospects, peers, and potential referrers. Content sharing. Writing, publishing, and sometimes scheduling content with links to strategic blog posts and web pages. Keeping your communities free of spammers, updating content, adding applications, etc. Minimum Budgeting Requirements. With social media, a large portion of the cost is time.
| | DELICIOUS B2BMARKETING
AUGUST 14, 2011 Open Research: A Framework for Social Analytics
We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Wowza! Wowza! Wowza! Wowza! Wowza! Wowza!
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| | WRITTENT
APRIL 1, 2013 A 15-Step Guide to Creating Viral-Ready Branded Content
Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started. We’ve compiled our favorite steps on how to succeed: Step #1: Realize a Content Strategy Isn’t Optional. Hiring a content creator isn’t a decision to be taken lightly.
| | HUBSPOT
SEPTEMBER 21, 2012 17 Brilliant Sources of Content Hiding Right Under Your Nose
Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. So here you go.
| | WEBBIQUITY
NOVEMBER 5, 2012 Book Review: Optimize
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. ” • Content isn’t just the job of marketing and PR.
| | DELICIOUS B2BMARKETING
MAY 18, 2010 Content SEO
The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. The operative word in that last sentence is “start.
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DELICIOUS B2BMARKETING A 50-Point Checklist For Creating The Ultimate Landing Page
| TUESDAY, DECEMBER 11, 2012
& A/B Test Landing Pages Without IT. Content
Marketing. Do you provide examples of previous customers
using or complimenting your product/service? Are you seeking feedback from your customer
to help develop a hypothesis for your next test? Get free optimization and conversion tips in your inbox. --> Start a FREE trial now and build, publish
and A/B test your marketing campaigns for a higher ROI and more creative freedom than youve ever had before. -->. Email (will not be published
) (required). Custom
URLs. Support | Log In or. MORE >>
HUBSPOT The Top 8 Priorities for Any One-Man Marketing Team
| FRIDAY, APRIL 5, 2013
For example, you wouldn’t want to set a goal of converting more leads to customers
if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. HubSpot customers
can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Wouldn’t it be frustrating to spend a ton of time creating content
that falls on deaf ears? Especially for a small business. MORE >>
HUBSPOT The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
| WEDNESDAY, MARCH 21, 2012
The problem is, creating content
takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content
quickly; it just takes a little out-of-the box thinking. Use these shortcuts to create new offer content
, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! insertblogURL.com " insert search term " into Google to resurface the content
. MORE >>
- PKM and the Organization - Pollard
It will be published
later this year as a chapter in a compendium book on emerging trends in KM. Many training departments saw it as the content
side of training, and wondered why it didnt report to them. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer
satisfaction and employee retention. Most knowledge workers have figured out how to get the content
they need to do their jobs well, without any help from KM. Automatic peer-to-peer publishing
and subscription. MORE >>
DELICIOUS B2BMARKETING 10 Things That Can Destroy an Email Marketing Program
| FRIDAY, NOVEMBER 16, 2012
. Actionable Analysis Analyzing Customer
Data Conversion & ROI ROI Marketing Verifying Business Value. Media Planning Media Buying Publishing
Display Advertising Video Mobile. Factor in some user-generated content
or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content
in every marketing campaign. You expect your consumers to test your content
. This column was originally published
on Oct. Web Analytics
. ); //. Analytics
. MORE >>
- Integrate Social Networks with your Corporate Website with ‘Social Sign On’ DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
- The Three Biggest Mistakes Companies Make with B2B Websites DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 10, 2010
- Toward a New Knowledge Society BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, JUNE 28, 2008
- Doug Johnson Website --Skills for the Knowledge Worker BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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