LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

Email Analytics. Integrating web & email analytics for better conversion. Leveraging user-generated content. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Combining List- and Trigger-Based Campaigns.

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Impressive Marketo User Summit

LeadSloth

They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. The PR Newswire session announced an integration that makes it much easier to distribute press releases, videos and other content right from Marketo. Global Marketo Roll-Out. PR Newswire Integration.

Marketo 100
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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Note: if you’re looking for a Marketing Automation job, check out the positions below… Inspiration: Web Analytics 5 Years Ago. The situation with Marketing Automation reminds me most of Web Analytics. In the early days, Web Analytics was touted as the tool that has all the answers. sales & marketing processes).

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Hubspot Review

LeadSloth

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. And finally, reporting and analytics show the business results of your activities. Small Businesses.

Hubspot 100
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SEO Optimization - 3 Steps to Success

LeadSloth

All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). So in short: Write appealing content, so other people want to link to it.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Content creation. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions. Content creation. Lead Management. Lead Management. The Marketing Automation Vendors.

Manticore 100
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Measuring Marketing ROI: Campaign Attribution and Campaign Influence

LeadSloth

In addition to determining the ROI for campaigns, additional ROI related questions are asked such as the ROI by channel (Webinar, SEM, Content Syndication, etc.) Tags: Demand Generation Marketing Analytics campaign attribution campaign influence marketing roi saad hameed. and by vehicle (Email, Print Mail, SMS, Survey, etc.).

ROI 100