Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Your content marketing department needs its own management system. Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” ” 4.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

MARCH 3, 2015

There is so much content out there in social media today that it has become extraordinarily difficult to consistently engage with your audience. The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Ken Wach is the VP of Marketing for the Small Business Group at Intuit.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

FEBRUARY 3, 2015

Effective marketing analytics, Mahoney says, is the key to doing just that. He shares some data listening strategies and shows how to begin leveraging marketing analytics of the customer data you already have to understand the best way to serve. Testing, 1, 2, 3: Or 10, or 100!

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

JUNE 30, 2015

Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . Customer data should be gathered from your own business intelligence as well as web analytics. This data will give you the framework for your buyer’s pain and needs.

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

SEPTEMBER 24, 2015

Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation. She shares a few more key marketing operations tactics, including “less is more” and “earned, over paid,” and details the successful tactics Neustar is using in content marketing, events and PR.@lisajoyrosner:

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

MARCH 18, 2015

93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. The sheer volume of content is just too large to instrument manually, while marketing technology often falls short.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

JULY 18, 2014

Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment.

Video Marketing 100

Video Marketing Paid Search Agency Marketing Analytics 100

Crimson Marketing

JUNE 10, 2015

In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive. So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

AUGUST 19, 2013

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). Being a “Digital” Marketer (i.e.,

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

FEBRUARY 9, 2015

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

MAY 28, 2015

Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc. It helps marketers better predict their next move and target marketing campaigns to meet buyers at the right time with the right content.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Google Analytics can help you in each of these key areas. Lead Generation. Customer Retention.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. ” 2.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JULY 15, 2014

Cloud based predictive marketing analytics is about to change that dramatically. In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. She holds a MBA in Entrepreneurship from Harvard University.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

JUNE 17, 2015

How efficient is your B2B content marketing strategy? Here’s why: “April 2015 research by Gleanster in association with Kapost found that, due to poor management and arduous processes, US B2Bs spent a total of $958 million annually on inefficient and ineffective content marketing.” 90% saw content production increase.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

JULY 8, 2015

Data Analytics. A/B Testing : Shifting to a different kind of touchdown, Stacey demonstrates the potential for the application of real time/location analysis to commercial interests by way of an experimental Anheuser Busch Superbowl target marketing campaign which relied exclusively on real time user generated content. Predictive Data.

CMO 100

CMO Analytics Fulfillment Correlation 100

Crimson Marketing

SEPTEMBER 10, 2015

Downloading content and digital assets? Mange your IP and keep the follow up to date: your content management system (CMS), the server itself, data and security. . The main areas that constitute good website infrastructure are the website structure, content, tracking and goal setting, and testing. . Is the user buying something?

Landing Pages 100

Landing Pages SEO Marketing Websites Digital Asset Management 100

Crimson Marketing

JUNE 6, 2013

“You must employ analytics to make sense of all the data available online as well as using tools to analyze unstructured data, including images.” ” Visual content must be a part of your marketing mix. So what does all of this really mean? . Mobile is everything. Are you ready for it? ” ( Business2Community ).

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

SEPTEMBER 16, 2014

It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. the equivalent of 520 million books.”.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

SEPTEMBER 29, 2015

Better data enables marketers to build targeted campaigns and deliver the right content to prospects. Image: Courtesy of JSquared Analytics. . “To do this, modern-day marketers need to combine creativity and the power of storytelling with analysis and data-driven strategies.

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100

Crimson Marketing

AUGUST 21, 2014

It’s all about capturing the right marketing intelligence to know where to engage your audience, and then reaching that audience through targeted content marketing solutions, such as published content. . They orchestrate content marketing solutions that situate their brands at the moments that matter to their audiences.

Peer-to-peer 100

Peer-to-peer Gartner Digital Marketing Funnels CMO 100

Crimson Marketing

OCTOBER 24, 2014

The infographic below will tell you what CMOs plan to do in 2015 as it relates to: marketing consulting, social media strategy, content marketing, and marketing analytics. 9% B2C services. B2B services. B2B product. B2C product. Source: The Hub. The post Infographic: What Are The Top Digital Priorities for CMOs in 2015?

CMO 100

CMO Planning Consulting Social Media 100