Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
Chris Koch
JULY 24, 2009
I’ve been working on a report for ITSMA clients this week about analytics and it got me thinking about the proverbial bigger picture of B2B marketing. We know from our research that we in marketing don’t do much with analytics—i.e., Even rarer is the ability to carry those analytics all the way through to a sale.
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Chris Koch
JULY 31, 2009
Create content that is tied to (and signals) the different stages of the buying process. We need marketing content specifically targeted at that stage, as well as the more traditional stages like awareness and interest. He or she emphasizes one revenue generating process that both groups contribute to. What would you add to this list?
Chris Koch
JANUARY 22, 2010
Aside from the corporate, a blog is the mother ship of social media interaction and content. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Google analytics also has a metric for loyalty—the numbers of repeat visits over time—that shows whether people are sticking with you.
Chris Koch
OCTOBER 22, 2010
We have fewer and fewer outlets to do the heavy lifting of thought leadership for us by featuring our subject matter experts in in-depth analytical articles. This is where we as marketers need to provide more content—but not sales content. You have to be able to connect content with behavior with action.
Chris Koch
JULY 31, 2009
Create content that is tied to (and signals) the different stages of the buying process. We need marketing content specifically targeted at that stage, as well as the more traditional stages like awareness and interest. He or she emphasizes one revenue generating process that both groups contribute to. What would you add to this list?
Chris Koch
SEPTEMBER 17, 2010
Marketers, meanwhile, didn’t have a wall, so they filled their content with self-aggrandizing references to their own products and services that pissed off readers and sent them to other sources for advice. And they’re linking this content to their social media management strategies. What’s the point? Idea marketing as checklist.
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