Biznology

NOVEMBER 12, 2020

It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. That’s true for content marketing, as well. Why Content Audits are Critical. Google and the other search engines seek to give their users relevant, up-to-date content.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

NOVEMBER 5, 2015

If you are doing it right, you are targeting your content to the personas and the steps in the buyer’s journey. By doing so, you are making your content persuasive, with the goal of moving people to the next step. I am seeing many smart marketers re-orienting their content marketing in this way. What about you?

Analytics 80

Analytics Conversion Rate Conversion Email Marketing 80

Biznology

JULY 3, 2017

It’s taken a decade, but many of my clients actually know which content works better than others do. They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them. Like this post?

Conversion Rate 135

Conversion Rate Content Analytics Conversion 135

Biznology

JUNE 30, 2016

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together. Like this post?

Content Marketing 143

Content Marketing Content Viral Marketing Analysis 143

Biznology

MARCH 16, 2018

Whether it’s more established disciplines within digital, such as content marketing, conversion rate optimization and search, or new entrants like AI and machine learning, there’s no doubt that the whole field can sometimes frustrate you. These include: Why you need analytics for your site search. A/B testing for site search.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

MAY 7, 2012

And duplicate content is ever more problematic. That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You use the research to build your content strategy and information architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

MAY 31, 2018

Those are all good reasons to have content targeted at specific industries. All you need to do is add a JavaScript tag to your pages and, for at least some of them, you’ll be told their industry so that you can place ads or links on your pages that tease content from their industry. Tagging the content. Like this post?

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Tagging Classified Ads SIC Automation 156

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Google made available sophisticated analytic software for free.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. Entrance Keywords.

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Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

Biznology

MARCH 14, 2013

Google Analytics (Photo credit: Kansir). Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. Your analytics are essential to your initial search marketing plan and improvement plans. Do you know how your Web analytics can drive your search improvement plan?

Search Marketing 80

Search Marketing Analytics Marketing Analytics Tools Planning 80

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success. The more the messier for content marketing SEO success.

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Google Blogspot Ideal Customer Profiles Content 179

Biznology

NOVEMBER 30, 2016

Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. This leads to what Mark Schaefer calls “content shock,” in which you overwhelm an increasingly unwilling audience with content.

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Planning Content Marketing API Content 80

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. According to Syndacast , 74% of all internet traffic in 2017 will be video-based.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

SEPTEMBER 2, 2011

I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since. Instead, Social Media Analytics is a grand tour of the big questions in analytics today. Because social media analytics is so new, there are no universal best practices.

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Social Media Analytics Media Ideal Customer Profiles 80

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. Process – create a sustainable content flow.

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SME Ad Building Copywriting Content 80

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. If you aren’t prepared to do something with those analytics they don’t matter. MarTech recently found that marketers find content creation really difficult. 1:50 Ad agencies are building analytics platforms.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Personalizing content will yield much greater results. Persona-Specific Content. Behavior-Based Content. Like this post?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

SEPTEMBER 19, 2014

You probably heard that content marketing is kinda important. If you’re doing it right, you probably have learned a lot about which content moves your audience. I’ve worked with too many clients that are running bang-up content marketing campaigns that aren’t going the rest of the way to close the sale.

Top of Funnel 80

Top of Funnel Marketing Analytics Tools Content Marketing Work Management 80

Biznology

SEPTEMBER 29, 2014

Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and talk about it. Content which has information people love to share in order to inform others about something they find important.

Content 80

Content Storytelling Advertising Agencies Paid Search Agency 80

Biznology

JULY 13, 2015

Search methods can vary and, depending on your site content and the makeup of your audience, the underlying technology can be a challenge to pull off well. Without that knowledge, you can tag content appropriately, and your search function won’t provide consistent results. (As Implement it. Like this post? Sign up for our emails here.

Search Marketing 80

Search Marketing Marketing Websites Content Marketing Marketing Analytics Tools 80

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Thanks to all our sponsors!

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ROI Top of Funnel Content Marketing Paid Social Agency 80

Biznology

DECEMBER 27, 2018

But if your analytics are falling short, you won’t know how to make improvements to keep up. Do you have the data to identify your audience, what the right content is, and identifying whether it’s working or not? 02m 00s — SoloSegment named in top 10 marketing analytics solutions. Big data has been hot this year. Like this post?

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. Video analytics. 77% of companies use some kind of analytics to measure video effectiveness.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

DECEMBER 16, 2016

If you don’t know what the most productive page on your site is, how can you devote resources to creating more content on the same topic, or in the same format? How will you know to promote that content via your most productive channels? The post Content marketing data: It’s not geeky and it’s not boring appeared first on Biznology.

Content Marketing 80

Content Marketing Content Statistics Traffic 80

Biznology

OCTOBER 1, 2018

For example, it can take care of email marketing, social media management, and analytics. Big Data Analytics. This can include unstructured content like scanned documents and social media content or structured content like word processing documents and databases.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

MAY 13, 2016

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Take a look at these 6 ways to create content that your readers will share. Take a look at past content. There’s no need to reinvent the wheel when you can utilize your website analytics to find out your most popular posts.

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

Biznology

APRIL 6, 2022

Ask if the agency is helping with strategy, listening, analytics and reporting, tool management, etc. How do you use data and analytics in social media work? Ask for real specifics here – what was the crisis, how did they approach it strategically, how did they use analytics, how did they advise the client?

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

MAY 29, 2018

Most modern content management (CMS) sites support plugins and modules. There are a variety of 3rd party modules that can automatically optimize site content and site images in the background after setting up these plug-ins and integrating them into Google and Bing Webmaster tools, etc. Also, writing content for search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

OCTOBER 27, 2017

I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records. I say get close to your data. Inspect it.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

FEBRUARY 26, 2015

Want to do more with the content you already have? These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to old pages. Want to do more with the content you already have? I discussed content recycling (and shared five recycling tips) in a 2014 blog post. Recycle it!

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FAQ Content Traffic Tips 80

Biznology

FEBRUARY 28, 2018

Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. Though questions and comments about the practice are starting to pop up in articles and forums, operational transformation is a severely neglected topic across most of the analytic sphere. Marketing transformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

MARCH 6, 2017

Tap into your web analytics. Analytics are beautiful aren’t they? Once you’ve drawn a correlation between Google ranking and actual referrals, you can take a much closer look at your customer journey and make some smart investments in content strategy. Odds are, you’re not the only game in town. Take a look at your target URLs.

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Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

DECEMBER 11, 2013

So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? By paying attention to the details other than the content. Too often, the focus for content marketers is on content. I love creating content, I love consuming content. Production.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Yes, I know we’re “supposed” to post to social media to “connect with our readers” and “amplify our content.”

Social Media 150

Social Media Activities Organization Media 150

Biznology

JUNE 25, 2014

Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Content is king. Automating your content marketing can be dehumanizing. Statistics on your audience are better. Image source.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. And self-promotion. And shamelessness.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

MARCH 21, 2018

I’ve had this experience despite working with talented experience designers, content people, and developers. Critical tools that are shared across business units – analytics tools, registration systems, customer databases – are deprioritized and treated as “infrastructure” (a cost center). Who are the owners and approvers of.

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174