B2B Memes
APRIL 1, 2010
For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. Most of the time, the kind of publishing that content marketers do isn’t very risky. Who owns your content? Your company owns the content. The silence is understandable.
B2B Memes
AUGUST 31, 2010
While you might be passionate about analytic philosophy or avant-garde classical music, you should probably avoid titles like “What Wittgenstein Can Teach You about Buyer Personas” or “ Arnold Schoenberg and the Art of Content Marketing.”). (Too weird or obscure, though, and you’ll lose your audience.
B2B Memes
JULY 14, 2010
” It’s an important question not just for journalists, but for anyone who creates or curates content on the Web. The examples Kessler cites span the range of content creation, from automatically generated sports news to the use of algorithms to identify news topics. That’s a rhetorical question.
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