ANNUITAS

MAY 31, 2023

By now, we’ve all heard how tools like ChatGPT can be used to create new content, such as blog posts, emails, and marketing materials. And we’ve all heard how this technology has the potential to revolutionize the way B2B marketers create and deliver content. But two sessions really brought this new reality to the fore.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Expertise: Demand marketing data and analytics. Experience: Scott has been with ANNUITAS for almost six years.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

APRIL 19, 2022

The content you serve in each channel should change accordingly. Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. A good example of an acquisition channel is social media.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. Their approach? It should orchestrate interactions online … and offline.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

MAY 2, 2023

Additionally, Interaction Studio allows for marketers to deliver personalized content and experiences and is able to deliver a seamless experience by combining touchpoints from various channels by creating unified profiles for traditional and ABM marketing.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

AUGUST 19, 2020

In this scenario, a typical example of a micro growth tactic would be to optimize the landing page that Sarah finds – reduce friction, expose her to the content, and get her wanting more. Then, with data in hand, you can create content that is relevant for all prospects at all stages of the buying process.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

FEBRUARY 25, 2020

However, at least one trend is overwhelmingly clear, and has been for some time: B2B customers expect tailored content. In other words, generating personalized content for future buyers is no longer a differentiating factor, but a minimum expectation to meet. How do they prefer to consume content? Are they a decision maker?

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

ANNUITAS

FEBRUARY 18, 2015

Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

SEPTEMBER 15, 2015

When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally. Slacking off on Your Analytics: The last way to destroy your marketing automation comes long after your program is up and running. Analytics are the only true way to see the impact of your marketing automation efforts.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

NOVEMBER 29, 2023

The Pre-sale Converged Growth Org (below) illustrates the ‘layers’ of people, process, content, technology and data as a Y-axis, and then teams and their span of control are mapped across Engage, Nurture, Convert as an X-axis. It also helps drive go-to-market performance by ensuring every team member is rowing in the same direction.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

ANNUITAS

AUGUST 20, 2015

Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Think about the different departments in marketing and the various core technologies they each rely on.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

MARCH 13, 2014

You absolutely need to understand how to set up your measurement and analytics for the entire Demand Process using the technology you have at hand (CRM, MAP, Web Analytics, etc.) The much more challenging skill is that of content production, and not just any content, great content. Are you able to tell a story?

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

SEPTEMBER 10, 2015

From the keynote presentation at Content Marketing World the words of Kristina Halvorson , author and CEO of Brain Traffic, “We want to win, we want to be on the big stage and we want to be the Red Bull of our industry.” Yet, we keep creating more content, spending more budget to do more…at a great cost. Marketers want it all.

Planning 100

Planning Demand Generation Marketing & Strategy Advertising Benchmark 100

ANNUITAS

MARCH 4, 2020

The same VentureBeat piece from above notes that the profile of a growth marketer often is “a talented person focused religiously on growth, with the right analytical skills to tightly track that growth, [who] can scale a company very quickly.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

JULY 2, 2015

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Good, relevant content is more important than ever, because of a Panda. So how should this influence your content marketing strategy? Write for your buyers not to game the system.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

ANNUITAS

SEPTEMBER 21, 2018

Adobe is known excellence at the crossroads of creative and analytics. Their Content Management and Personalization products could also seriously expand Marketo’s ability to power PDG. That’s important because too often this type of acquisition results in mass talent exodus. Maybe not so much in this case.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

JUNE 25, 2015

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Clearly, we are in need of more and more technology to enable us to perform our jobs, yet who has the time to learn new skills, let alone perfect the ones we just acquired last quarter?

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

ANNUITAS

MAY 13, 2015

of organizations creating content for each stage of their buyers buying process. Additionally, the study reported findings on lead nurturing, measurement, analytics and content production. of organizations rating their personnel as highly skilled in terms of Demand Generation. Only 28.3% Only 20.8%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

ANNUITAS

SEPTEMBER 3, 2020

Sales engagement software, such as SalesLoft, is only as good as the people, process and content it is meant to enable. These emails typically lack any real substance, provide no useful content, and rarely have an unsubscribe link. (To This lack of orchestration also has a significant impact on customer data and analytics.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

FEBRUARY 24, 2015

The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Marketers Are Still Struggling With Measurement & Analytics. It does not matter that B2B marketers are seeing increased budgets, are creating more content and acquiring new technologies.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

JULY 29, 2014

Good, relevant content is more important than ever, because of a Panda. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” So how should this influence your content marketing strategy?

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

MAY 21, 2020

To do this, Demand Marketing leaders will often need to lean on their data science and analytics teams to build models using advanced methods to help make better decisions about where to invest. Under no circumstances should these advanced models make their way into the board room.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

SEPTEMBER 22, 2015

More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. Content engagement would now have a much more significant impact on search results and ranking. So how should this influence your content marketing strategy?

SEO 100

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 100

ANNUITAS

MARCH 10, 2016

We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. Is the target now a naïve Sales Enablement buyer?

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

FEBRUARY 18, 2014

In order for organizations to truly change how they drive demand, it is not simply changing the campaign structure, creating more content or “workshoping” a few key items with sales, it is truly a focus on aligning People, Process, Content and Technology around the buyer.

Process 100

Process B2B Thought Leadership Thought Leadership Demand Generation 100

ANNUITAS

MARCH 4, 2014

This has not slowed the marketing technology tide, as Marketing Automation Solutions (MAS) was simply one of the most visible waves of serious technology investment, following on the heels of CRM, Web Analytics and Email Marketing technology. and finish with part three (People, Process and Content … then Technology).

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. It seems there is no shortage of great content to help increase marketing effectiveness. Here are a few idea: Bring in a professional content marketer or writer to help develop deeper skills in content marketing.

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

MAY 5, 2020

Are you looking primarily at email open and click rates, and web analytics? What type of mechanism do you use to track content and channel attribution? How built out is the architecture within those platforms, and how mature are your reporting capabilities? What are the key performance indicators that your demand marketing team uses?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

APRIL 14, 2015

Content Marketing Institute offers online content marketing training and development. Marketing automation, or CRM, or web analytics are all valuable skills to develop…but so are public speaking, project management and writing. MarketingProfs has grown their online learning areas with MarketingProfs University. Does yours?

Marketo 100

Marketo Class Training Budget Programs 100

ANNUITAS

MARCH 20, 2014

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. Marketing analytics affects your perceptions about what your audience is doing @chiefmartec #marketingopssummit. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

MAY 5, 2015

Are you in need of a marketing automation intern or perhaps a designer or a writer for social media and content marketing? Not every journalism student is the right fit for a content marketing internship, nor is every computer science student a good fit for a marketing automation intern.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Agencies Work Management Demand Generation 100

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. Not a task for the faint of heart. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

MAY 6, 2014

analytics, social, content marketing) as part of a strong Demand Generation Strategy. For example, on the Demand Generation Strategy team, say we are looking for people with a strong content development background. We definitely see similar trends in Demand Generation as it encompasses several of these digital skills (e.g.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

MAY 12, 2023

However, Zia is more of an analytics and machine learning algorithm. While there are a lot of deep analytics and AI inside the portfolio, we believe the additions to the following applications will have the most impact for go-to-market leaders: CRM, Cliq, LandingPage, Mail, Writer, Social, and Analytics.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

APRIL 8, 2013

The big issues for marketers at present include big data; the role of social media; content marketing – being able to deliver engaging content and attracting the right talent to produce this – the structure of marketing teams, and the converging roles of the CMO and CIO. Content has to be exceptional to cut through all the clutter.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

JUNE 6, 2023

When implementing this new approach, what is the impact on analytics and KPIs? Our analytical goal subsequently becomes fine-tuning these interactions at every stage of the customer journey to really optimize a long-term, sustainable, and ultimately profitable customer value, to maximize our Lift to CLV.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130