Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Martech

JANUARY 26, 2023

It’s easy to see why call analytics platforms have become an essential martech tool. How does the platform measure and report call outcomes? Speech analytics How does the platform use AI or machine learning algorithms to analyze the content of phone conversations or chats? Who will be our day-to-day contact?

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. But that changed when HubSpot introduced its new Customer Journey Analytics tool. Measure the impact of each touchpoint on customer engagement and conversion. Want to go deeper?

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Salesforce Marketing Cloud

NOVEMBER 20, 2023

These are real-world applications of today’s customer service analytics. Every day, customers reach out to your contact center for help. Customer service analytics makes sense of the data from all your customer interactions and turns them into insights you can use to improve your customer service operations.

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Thinkers360

MARCH 31, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Zoominfo

APRIL 30, 2018

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

SendX

JUNE 12, 2020

We all rely on data, analytics & colourful graphs. It’s one of the most measurable ways of marketing. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. So give it a try today.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Thinkers360

MARCH 22, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

BOP Design

MAY 16, 2022

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics SEO Google 109

Martech

SEPTEMBER 19, 2022

The arrival of Google Analytics 4 has people understandably nervous. In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now called conversions.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Paper 98

Thinkers360

APRIL 20, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Contact George Minakakis Score: 35.33

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 8, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Brightedge

JANUARY 23, 2023

As the deadline for the Google Analytics 4 (GA4) update approaches, many organizations are faced with the decision of whether to switch to another analytics tool or upgrade to GA4 before the official sunset date. If you encounter issues updating the integration, please contact your Customer Success Manager for assistance.

Analytics 59

Analytics Google Enterprise Management Privacy 59

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

B2B Marketing Analytics

AUGUST 2, 2020

marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Thinkers360

MARCH 1, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Brian Reid Brison LLC Contact M.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

MARCH 9, 2022

That’s why many are leveraging call analytics platforms that collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. How does the platform measure and report call outcomes? Speech analytics. Who will be our day-to-day contact?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts. One easy method is to figure out average value per lead.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Thinkers360

MARCH 22, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. McKenna McKenna Associates Inc Contact Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Contact Lisa S. Join us today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Email Marketing Software with Analytics: Email marketing software with built-in analytics allows you to track the performance of your email campaigns.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Marketing Insider Group

MARCH 25, 2024

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. Measuring Success: Wondering if your latest campaign was a hit or a miss? Customer Insights: Ever wish you could read your customers’ minds?

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Biznology

JANUARY 17, 2019

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. When it comes to email marketing, you NEED to measure and track KPIs, not metrics. How do you get this data?

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Thinkers360

APRIL 14, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Contact Alison Heller Ono Score: 63.54

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

The Marketing Blender

JULY 11, 2022

Contact Us. . Your Simple Guide to B2B Marketing Analytics. Paying attention to marketing analytics is crucial for B2B companies. B2B marketing analytics can provide immense data; however, making sense of it all can be a complex process. What is B2B marketing analytics? Our Services. . See Our Work. .

Analytics 52

Analytics B2B Marketing Paid Search Agency Work Management 52

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. You know exactly where your money’s going because it’s tied to real, measurable actions. Set Clear Objectives and KPIs.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Contacting Sales: (FCLP+WGQ+ESS+PPD).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Thinkers360

MARCH 16, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Hubspot

APRIL 28, 2021

But the question remains: How can you measure and analyze the true impact of social activity on your sales funnel? Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. What is social media data?

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Measuring email marketing success includes the following. Google Analytics.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Ontraport

JUNE 4, 2020

Measuring your marketing success with clicks and opt-ins can make it seem like your campaign is performing well, while it’s actually leading you down a rabbit hole of paying for clicks that never end in sales. You need to be able to measure your success based on what happens after your prospects click your ad. Here’s how it works.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Features 76

Thinkers360

FEBRUARY 16, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. What is YouTube Analytics? YouTube analytics is where you can find all of the important metrics about your channel. It’s how you measure how successful your videos and marketing efforts have been. Metrics matter.

Youtube 59

Youtube Analytics Click Rate Demographics 59