Marketing Insider Group

OCTOBER 16, 2023

At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. Performance analytics. Semrush offers insights into a website’s backlink profile, helping users understand which sites are linking to them and the quality of those links. Traffic analytics. Team collaboration.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Salesforce Marketing Cloud

APRIL 6, 2022

Bill Reed is a director of digital strategy at Salesforce, and works with marketers on digital strategy, data, and web analytics. When I talk to marketers, one of the biggest questions I get is about web analytics. Analytics done!” What are web analytics? How do I develop a web analytics strategy?

Analytics 98

Analytics Marketing Automation Services Marketing Analytics Tools Sales Qualified Leads 98

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Al Kingsley NetSupport Contact Al Kingsley Score: 100 2 Maggie Lynch Contact Maggie Lynch Score: 67.00 3 SJ White Contact SJ White Score: 54.05 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Ralf Ladner Netzpalaver Contact Ralf Ladner Score: 100 2 Luca Collina MBA TRANSFORAGE TCA Ltd Contact Luca Collina MBA Score: 84.77 Brian Reid Brison LLC Contact M. 26 Karen Hardy, Ed.D

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 100 2 Debmalya Biswas Wipro Contact Debmalya Biswas Score: 93.71 4 Patrick J. McKenna Score: 75.36

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Antonio Santos Eviden – Atos Group Company Contact Antonio Santos Score: 100 2 Vivian Acquah CDE® Amplify DEI Contact Vivian Acquah CDE® Score: 91.29 Contact Lisa S.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health &Safety 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Sam Goodman The HOP Nerd LLC Contact Sam Goodman Score: 100 2 João Bocas – The Wearables Expert ™ Digital Salutem Contact João Bocas – The Wearables Expert ™ Score: 99.47

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 16, 2024

Top 50 Global Thought Leaders and Influencers on Security 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Oliver Schonschek Oliver Schonschek Contact Oliver Schonschek Score: 100 2 Kayne McGladrey Hyperproof Contact Kayne McGladrey Score: 66.35 3 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 59.56

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Sprout Social

APRIL 26, 2018

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” In fact, there are over 25 million business profiles connected at the moment. What’s the Difference Between a Personal & Instagram Business Profile?

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Paid Content Business 110

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Thinkers360

FEBRUARY 16, 2024

3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20 5 Maria Villablanca Future Insights Network Contact Maria Villablanca Score: 55.87 6 Justin Goldston, PhD Penn State University Contact Justin Goldston, PhD Score: 54.58

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Hubspot

JANUARY 28, 2019

Instead, you stumble across these two very different company profile statements: Image courtesy of Dunkin' Donuts. Ultimately, your company profile matters. What's a company profile? A company profile is an introduction to your business, and aims to tell an audience about your products or services.

Ideal Customer Profiles 101

Ideal Customer Profiles Profiling Creativity Examples 101

Zoominfo

JANUARY 27, 2021

After your marketing team creates ideal customer profiles , it’s time to gather first-party data and find the most common factors from current accounts. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests).

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Thinkers360

MARCH 8, 2024

Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Hubspot

APRIL 28, 2021

Social media data (or social analytics — the terms are interchangeable) includes any information gleaned from the activity of visitors, prospects, and leads on your social media channels. With social analytics , you can answer some crucial questions about whether your social media activities can help you meet your goals.

Top of Funnel 100

Top of Funnel Lead Ranking Analytics Lead Scoring 100

Thinkers360

MARCH 15, 2024

Contact Romulo Cholewa GovTech, Mental Health, Health & Wellness Cristian Cortés CEO and Founder at Exponential Healthtech Contact Cristian Cortés HealthTech, Startups, Innovation Anh T. Dang Contact Anh T. International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

6sense

DECEMBER 8, 2021

And your marketing team could ditch the desperate contact forms on your website. And your salespeople would only contact buyers who were ready to learn about your solution at that moment, and not a minute sooner. Not when you know your company’s In-market Ideal Customer Profile, or IICP. . No cold calls. What’s an IICP, Anyway?

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

ANNUITAS

MAY 24, 2016

Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” But I bet “you know a guy who knows a guy” who is “killing it” with predictive analytics, right? Everybody’s doing it, right? Are you doing it?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record.

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

SalesIntel

FEBRUARY 10, 2022

For any B2B organization aiming to create an effective marketing strategy, the first step is defining its ideal client profile. Accurately defining your ideal client profile is the cornerstone of your go-to-market strategy and forms the basis for identifying the right personas at your target accounts. A more fluid sales process .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling B2B Sales Paid Search Agency 52

SalesIntel

FEBRUARY 10, 2022

For any B2B organization aiming to create an effective marketing strategy, the first step is defining its ideal client profile. Accurately defining your ideal client profile is the cornerstone of your go-to-market strategy and forms the basis for identifying the right personas at your target accounts. A more fluid sales process .

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling B2B Sales Paid Search Agency 52

ANNUITAS

MARCH 1, 2016

One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Successful demand generation analytics must bridge the two.

Demand Generation 100

Demand Generation Demand Elasticity Analytics 100

Zoominfo

FEBRUARY 27, 2021

The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. It gets you to the right leads with an ever-growing contact database and tools to automate workflows. It provides users a contact and company database that’s verified for accuracy.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Marketing Insider Group

JULY 6, 2020

Many companies put some basic information about their company on their LinkedIn page and leave it at that. You don’t use your website simply to list a few facts about your company and contact details. Write your company information as a pitch, rather than a simple description. Raising your brand profile.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

DAGMAR Marketing

APRIL 5, 2024

If you are interested in applying for access to Meridian before it’s released, see more information below. Here’s a brief comparison of the two products and what they offer, so you can make an informed decision about which one will be best for you. Google Analytics 4 – [link] 4. Meridian – [link] 2. to Gemini 1.5

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Thinkers360

FEBRUARY 23, 2024

Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Gijs van Wulfen FORTH Innovation Institute Contact Gijs van Wulfen Score: 100 2 Dennis Sherwood The Silver Bullet Machine Manufacturing Company Limited Contact Dennis Sherwood Score: 66.84

B2B Thought Leadership 63

B2B Thought Leadership Design Thought Leadership Lead Scoring 63

ANNUITAS

OCTOBER 5, 2023

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. Users can only create up to 10,000 unified profiles before having to pay Data Cloud fees. This allows for improved and more usable results.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Martech

MARCH 11, 2024

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences and inform the way they interact with the platform. Why we care.

Tools 77

Tools Branding Brand Identity Comparison 77

Optinmonster

SEPTEMBER 11, 2020

You can then create automation flows, send transactional emails, and check your campaign’s analytics reports to make smarter data-driven marketing decisions. These messages are shown to specific visitors on your site based on their demographics, user profile, or behaviors. Ready to get started?

Contacts 73

Contacts API Trigger Marketing Intent 73

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Binary Demand

JULY 26, 2023

[ps2id id=’overview’ target=”/]In today’s dynamic business landscape, knowledge is power, and having the right information at your fingertips can be the key to success. In the realm of B2B, data refer to pertinent information concerning other businesses.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

SalesIntel

DECEMBER 26, 2023

As more information is gathered, AI models become more refined in predicting conversion probabilities. It handles queries, provides information, and initiates follow-ups promptly, irrespective of the time or volume of inquiries. Decision Support: Predictive analytics provides valuable insights for decision-making.

Marketing AI 52

Marketing AI Lead Management Lead Ranking Lead Scoring 52

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Thinkers360

FEBRUARY 2, 2024

Top 50 Global Thought Leaders and Influencers on Cloud Computing 2024 Rank Picture Thought Leader Info Thought Leader Score 1 William McKnight McKnight Consulting Group Contact William McKnight Score: 100 2 Christian Buckley CollabTalk Contact Christian Buckley Score: 57.03 3 Mark Lynd Netsync Contact Mark Lynd Score: 52.51

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Thinkers360

JANUARY 19, 2024

Top 50 Global Thought Leaders and Influencers on Mobility 2024 Rank Picture Thought Leader Info Thought Leader Score 1 Debmalya Biswas Wipro Contact Debmalya Biswas Score: 100 2 Rob Tiffany Digital Insights Contact Rob Tiffany Score: 76.67 3 Gerry Christensen Mind Commerce Contact Gerry Christensen Score: 73.94 Score: 42.83

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

Televerde

MAY 31, 2022

Features like engagement, searchability, and analytics make social media a highly effective way to attract new leads. It provides data that enables you to better understand your audience and create custom content that solves their problems and entices them to visit your site for more information. Optimize Your Profile.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115