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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

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Social Media Best Practices for Cybersecurity Organizations Compiled from Expert Cybersecurity Marketing Consultants

Launch Marketing

Launch’s cybersecurity marketing consultants have worked with many companies on their social media strategies , helping them understand the benefits of including social media in their marketing mix and ensuring they establish goal-driven strategies and execute effectively. Is it through website analytics or one of the social media platforms?

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InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry

InsightSquared

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Flexible and configurable, the InsightSquared Platform makes it easy to tap into every aspect of a company’s staffing data to improve coaching, rep productivity and prioritization. Key functionality includes: .

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How to Become a Successful Social Media Consultant

Sprout Social

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

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What leading consultants say about the usage of automation in marketing

ClickZ

As per a recent survey by Nielsen, 51% of global consumers are willing to try artificial intelligence and virtual reality technologies to assess products and services. AI supports businesses to create marketing analytics techniques to target the right potential customers. As per PwC, AI will contribute up to US$15.7

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The Role of AI in Predictive Analytics for B2B Marketing

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. Risk Management: Predictive analytics helps in identifying potential risks and finding ways to mitigate them proactively.