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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. You can target your content more effectively by using web analytics to understand your audience.

Analytics 267
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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Why Traffic Analytics Matter.

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Why Your Analytics Framework is Incomplete Without Valuable Aha! Insights

Vision Edge Marketing

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Decisive Actions and the Hidden Value within the Process of Data Analytics. Insight within Unexpected Data Analytics. segmentation.

Analytics 210
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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 318
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Meet the Team with Hidden Superpowers: Demandbase Technical Consulting

Engagio

For this month’s blog, I snagged a few moments with one of the busiest people in Demandbase, Mark Walter, leader of the Demandbase Technical Consulting Team. Here’s what Mark has to say about Demandbase Technical Consulting Services… What does a technical consulting team do? What backgrounds do they have?

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Top 10 Conversion Rate Optimization Tools to Maximize Your Consultation Requests

SmartBug Media

As the digital marketing landscape evolves, you need new strategies to acquire new leads and get consultation requests from potential clients. Selecting the right conversion rate optimization tools for your business is crucial in ensuring a seamless customer experience and an increase in consultation requests.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 256