B2B Marketing Traction

MARCH 13, 2015

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. I’ve heard about and observed many marketing “fails” in my years as a marketing professional in the software industry and as a marketing consultant at New Incite. Storytelling ability.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

MAY 29, 2013

One of the trademarks of my consulting practice is that I bring a detailed marketing agenda to client meetings. You’d think this would be a given for B2B marketing consultants, but unfortunately it’s not. Creating a marketing agenda requires forethought. Do you use a marketing agenda for your regular marketing meetings?

Consulting 100

Consulting B2B Marketing Planning B2B 100

B2B Marketing Traction

NOVEMBER 21, 2014

If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results. Some Rights Reserved.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

JULY 9, 2014

We provide strategic planning, consulting and digital marketing execution. More and more audiences (especially younger generations like the Millennials) want it. So, what are you waiting for? Do you need digital marketing expertise? Contact New Incite today. Photo by Hector Alejandro on Flickr.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

NOVEMBER 25, 2013

There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. Are they exiting because they got frustrated?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

OCTOBER 13, 2011

Today as a CMO, marketing consultant or agency, you need to understand and use technology. Our lead marketing consultant and CMO for Hire, Jen Beever, came from the software industry in 1997 to start New Incite. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization).

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

OCTOBER 18, 2010

They don’t want to be sold to, but when they have a need they consult their friends, peers and industry experts to find the right solutions. To get an honest perspective, involve some stakeholders in your company who may not have as much invested as your top management (vendors, consultants, distributors).

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100