KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) and some sound like people who want Universal Analytics (UA) back. It can also determine what offline things are driving traffic. GA4 has two different types of acquisition reports: user and traffic. How did they come in?

Marketing Analytics Tools 118

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 118

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Having virtual options allows us to attend more of the world’s top marketing conferences than we could ever fit into our schedules in the past. Many conferences this year are even streaming for free online.

Conference 67

Conference Advertising Agencies Peer-to-peer B2B Marketing 67

Marketing Insider Group

AUGUST 17, 2020

You can use beacons or push messaging to send prompts to attendees to drive traffic to such special channels. The following are some important data to make available to your event partners during or after your event: Access to Live Event Analytics. After the Event. Brand awareness doesn’t have to end when the event does.

Lead Scoring 356

Lead Scoring Lead Ranking Co-Registration Banners 356

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These can be as short as 20 seconds, but generate a lot of traffic to your web page. This will drive awareness of the brand and traffic to your website.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Marketing Insider Group

NOVEMBER 16, 2021

Living in ITSMA’s “hometown” city of Boston it was a stone’s throw to Cambridge, MA to attend my first fall Marketing Vision event, a short ride on the MBTA “Red Line” (after I fought the “wicked” Boston traffic to get there). Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Onalytica B2B

OCTOBER 1, 2018

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Convince & Convert

OCTOBER 22, 2015

Why conferences are so important. He says, “Having loved the multimedia of just words, pictures, and comics, it evolved into animation and interactivity which evolved into analytics and measuring results from creative and technical projects. ” In This Episode. Why you should do your own research. Quotes From This Episode.

Design 142

Design Traffic Wikipedia Content 142

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” Let’s review some activities important to marketing, but rethink how to measure marketing analytics and metrics. Social Media. 4 page views or more)?”

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Marketing Insider Group

JANUARY 25, 2021

percent of all search traffic in the U.S. Most website traffic comes from organic search, at 53.3 Adobe Analytics found that music and weather dominate, but 47 percent of questions via voice are for online search. We’re all comfortable with video conference meetings, and they deliver the same experience.

Paid Search Agency 351

Paid Search Agency Advertising Agencies Ad Agencies SEO 351

Martech

JULY 26, 2023

When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. The buyers sent someone to come and look at our weblogs to find how much traffic we were getting. Q: The exact opposite of inflating.

Startups 93

Startups Cross-Selling Press Analytics 93

ClickZ

FEBRUARY 7, 2024

This move signals a priority on actionable analytics, a perennial challenge for email marketers competing in crowded inboxes. While increased accuracy holds obvious analytical advantages, improved metrics also confer strategic leadership benefits. The feature provides two options for identifying bot activity.

Marketo 52

Marketo Campaigns Marketing & Strategy Click Rate 52

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Marketing Insider Group

DECEMBER 10, 2019

Has your company tasked you with finding the keynote speaker for an upcoming industry conference? As someone who speaks at conferences for my industry regularly, I’d like to share some tips that will increase your chance of success. Otherwise, the marquee event at your conference will likely devolve into a yawnfest.

Conference 202

Conference Best Practices Digital Transformation Paid Search Agency 202

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. What she describes as “data-driven, iterative experimentation” is directed at a key outcome for the business: maintaining or increasing subscriptions even as web traffic declines. Why we care. To be fair, Macherzy?ski

Enterprise Management 95

Enterprise Management Work Management Marketing Management Digital Experience Platform 95

Go Beyond SEO

MARCH 13, 2024

Driving Traffic, Generating Leads, and Building Relationships Social media platforms provide excellent opportunities to drive traffic, generate leads, and build relationships with potential customers. Monitor and Analyze Performance: Regularly monitor the performance of your ad campaigns and use analytics tools to gain insights.

Social Media 78

Social Media Media Brand Identity Branding 78

Optinmonster

MAY 2, 2022

Host a Virtual Conference. How much you earn from ads will depend on how much traffic your blog gets. Monitor your site traffic with the best WordPress analytics plugin MonsterInsights. Host a Virtual Conference. A virtual conference can feature workshops, speakers, resource downloads, and more.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Martech

AUGUST 24, 2023

The only enterprises making money are conference organizers and content publishers.” EKOM also uses traffic analytics to create recommendations. This is followed by the “Trough of Disillusionment” on the firm’s hype cycle matrix. It can import and export data directly to and from a CMS with bulk optimization. Get MarTech!

Marketing AI 91

Marketing AI Research Digital Asset Management Enterprise Management 91

NuSpark Consulting

SEPTEMBER 30, 2012

So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” . You’ll need to track: . #

Social Media 100

Social Media Analytics Media Viral Marketing 100

Outbrain

JANUARY 27, 2019

We must stay up-to-date and follow the latest tweets, keep up to speed on search conference recaps, watch the In-Office Hours Hangouts by Google, the list goes on an on…We can never get enough! Last year, I had the pleasure of speaking at one of the great SEO conferences in the UK: Brighton SEO. 1 SMX West. January 30-31, 2019.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Marketing Insider Group

JANUARY 18, 2021

Organize reports, analytics, resources, goals, and persona information in a shared location. With conference video calls and webinar technology, it’s easy to record meetings, presentations, and training. Pull more traffic to your website with a customized content marketing strategy. Cross-Departmental Training and Education.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

KoMarketing Associates

MAY 3, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too. Misconception #2: Year Over Year Traffic Is Up So Performance Must Be Up Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Unbounce

SEPTEMBER 24, 2018

The fifth annual Call to Action Conference has now come and gone and it was a helluva time, as always. It’s fantastic to be at a conference that is invested at up-levelling experienced digital marketers, not just new ones. Watch Ross’ full talk, Beyond Google: How to Attract Relevant Traffic Through Diverse Channels.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Sprout Social

APRIL 4, 2023

Similarly, if you’re hosting an event like a conference or convention, covering it with ephemeral content is a great way to generate engagement, both for attendees and those tuning in virtually. If you want to drive traffic from social media to your blog or website, follow something similar. How are they driving traffic?

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Work Management 115

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

seo.co

APRIL 26, 2023

They figure, if we take some online courses or go to a conference in San Francisco, we’re CROs! The best CRO company understands where your traffic is coming from that produces the most results. Web Analysis Tools The CRO you select should understand where conversion traffic originates.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Ad Agencies Multivariate analysis 97

SmartBug Media

JULY 4, 2023

PR involves a range of tactics and channels, including media relations, press releases, press conferences, events, public speaking engagements, crisis communication, and community relations. It utilizes analytics tools and platforms to track and measure the effectiveness of campaigns and optimize strategies.

PR 98

PR Planning Marketing Management Public Relations 98

Zoominfo

JUNE 6, 2018

Avoid stock photos of anonymous employees sitting in a conference room. But, here are some basic steps recruiters you can take to optimize your career page: Perform keyword research: To improve the organic traffic to your career page, you must optimize the content with keywords top candidates are actively searching for.

Organization 250

Organization Ad Building Tips Keywords 250

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Nuvi

MAY 29, 2019

The Feedback Economy emerged as a dominant theme throughout the conference, resonating with almost 300 attendees from industries such as automotive, retail and healthcare. Among them were Scentre Group Director of Strategic Analytics Insight and Research David Lamond, who shared how his company benefited by tuning into customer feedback.

Conference 40

Conference Lead Scoring Lead Ranking Salesforce.com 40

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference.

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Martech

JULY 29, 2021

An internal study conducted by Acquia found that in 2020 over half of transactions with its customers were digital, said Capozzi, speaking at a recent MarTech conference. Issues of traffic, measurement and analytics could speak to a larger audit of the tech stack. Getting started on your relaunch.

Marketing Websites 112

Marketing Websites CMO Digital Transformation Conference 112

Marketing Insider Group

SEPTEMBER 15, 2020

Guests at the Hilton America’s Leadership Conference each received a wearable device that allowed them to seamlessly exchange contact information. . Manage traffic flow and prevent bottlenecks. Plus, you get access to previously untapped metrics and analytics. . Incorporate Wearable Technology. Take Hilton for example.

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Convert

NOVEMBER 9, 2022

GO came, it saw, it conquered… Google Optimize did to experimentation what Google Analytics did to data collection and measurement. We poked around, and according to one of our esteemed sources, rumblings surfaced at Spark, FullStory’s 2022 User Conference. And we all know what happened from there on out…. We don’t know.

Optimization 111

Optimization Google Paid Search Agency Marketing Proposals 111

Onalytica B2B

MAY 25, 2018

Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Artigas is also a member of the Board of Directors at the Spanish Association of Directors (AED) and has been appointed by the University of Stanford (California) as ambassador in Madrid of the Conference “Women in Data Science” (WIDS).

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138