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| | HUBSPOT
MARCH 5, 2012 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. On-site selling can be extremely difficult, so before you attend your next trade show or event, here are six steps you can take to increase your chances of successfully executing on-site sales. Trade shows and other events are very noisy. At trade shows, you really only have about 30 seconds before you lose the attention of the person you're trying to sell to.
| | IT'S ALL ABOUT REVENUE
DECEMBER 18, 2012 13 Events You Should Attend In 2013
From the standard revenue-driven topical conferences, to the newer kids on the event block, the following are 15 can’t-miss events and conferences to kick start your business in 2013: 1. The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. Email Evolution Conference. Las Vegas, NV.
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| | PAUL GILLIN
JUNE 24, 2010 How to Calculate Social Marketing ROI
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.
| | MODERN B2B MARKETING
JANUARY 10, 2012 Marketo’s Greatest Blog Hits of 2011
The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. Marketing Automation in Action: Houston we Have Revenue – A fun video showing marketing automation in action. Let’s put on side one. view from “Mission Control.”
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