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B2B Marketing Myth-busting, Redux

Biznology

In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Trade shows are making a comeback, with higher quality attendance and happier exhibitors as a result.

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In B2B Marketing, Don’t Forget the Basics

Webbiquity

Which technologies do we need to watch next, to understand their impact on marketing strategies and tactics—”big data” analytics? And even in a hyper-connected app-driven world, old-school techniques like live events, direct mail, and email still rule. Even mobile marketing is losing its shiny newness.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. Use e-mail for what e-mail is best at! It is quick.

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Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives

Hinge Marketing

These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Using offers to download valuable educational content such as guides and whitepapers, you can entice a certain percentage of your blog readers to opt into your mailing list. Or try a peer support group, like Toastmasters.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Delete inappropriate or spam comments. such as Google Analytics). Page with: -Contact Form (avoid spam). Mail (will not be published) (required). . --> Home. About Edith. Include â??Aboutâ??

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