Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . Further, marketing leverages 6sense’s robust segments to run display, retargeting, and LinkedIn advertising campaigns.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Content Standard

SEPTEMBER 27, 2017

An article that explains how to set up a Google Analytics account, for instance, is useful, actionable, and educational content that can improve a reader’s trust in your brand. Some brands very obviously align well with this stance: Take for instance market research giant Forrester. They pump out books and sell products.

Thought Leadership 44

Thought Leadership Forrester Education Enterprise Management 44

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

FEBRUARY 18, 2021

Innovators Leading the Charge With Video Trends 2.2.1 Innovators Leading the Charge With Video Trends 3.2.1 Innovators Leading the Charge With Video Trends 4.2.1 Ali Schwanke, CEO of SimpleStrat, Leads the Way with Video 4.2.3 Innovators Leading the Charge With Video Trends 4.2.1 Embrace Analytics 6.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

SpotMe Blog

JUNE 29, 2023

Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings. When sponsoring or attending conferences, symposiums, and other live engagements, companies must follow rules around giveaways, presentations, booth activities, and speaker programs.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Vidyard

FEBRUARY 18, 2021

Innovators Leading the Charge With Video Trends 2.2.1 Innovators Leading the Charge With Video Trends 3.2.1 Innovators Leading the Charge With Video Trends 4.2.1 Ali Schwanke, CEO of SimpleStrat, Leads the Way with Video 4.2.3 Innovators Leading the Charge With Video Trends 4.2.1 Embrace Analytics 6.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Virtual Conference and Webinar Statistics 3. LinkedIn Video Statistics 3.4 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Offer Free SEO Assistance. You are an SEO professional correct? Pay attention to company as well.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. Not long after, the LinkedIn Marketing Blog named video the top thing to post on the network.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Vidyard

MAY 27, 2021

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. For any sales rep, LinkedIn is increasingly becoming an essential virtual selling tool.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Google Analytics. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

DECEMBER 27, 2019

According to Dave Zohrob, the CEO of Chartable : “Based on Chartable analytics data, we predict that Spotify will reach at least 25% listener share by the end of 2020 — a huge win for Spotify and a clear warning to Pandora, Apple and other folks.”. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. OAuth is being used by Facebook, Twitter, LinkedIn, and others.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ).

Business 116

Business Paid Search Agency Social Media Analysis 116

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Ranked in order of highest review count in past year. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Ranked in order of highest review count in the past year. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

chiefmartech

MARCH 14, 2017

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. The whole conference will then come together for a 90-minute keynote program that will tackle the big, key marketing technology topics that are relevant to everyone working at this interdisciplinary intersection.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

TrustRadius Marketing

NOVEMBER 2, 2022

The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Ranked in order of highest review count in the past year. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52