Convince & Convert

JULY 7, 2014

I was having dinner with a friend at the National Speakers Association conference a few days ago. This is a corner of the social media world that will be accelerating quickly, I believe. Great for a conference call, small meeting, a quick “breather” when you’re traveling, actors working on their lines, etc.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!)

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Presenters of Inbound Conference. Storytelling through content marketing, blogs, social media & more. Cambridege, MA – [link]. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. If you have used a search engine or social media today, you have probably already used it. They are Google, Facebook, IBM and Amazon. Well, machine learning is everywhere.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Content Standard

MARCH 31, 2017

You bring up the news in a weekly meeting with your C-suite colleagues, and suddenly, the conference room becomes a boxing ring: In this corner, weighing in at 210 servers, with a wicked left jab of memory capacity and data dependencies, our CIO! According to Forrester, by establishing new skills spanning both marketing and tech management.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Customer Experience Matrix

AUGUST 21, 2009

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. The new Aprimo product would fill every box on my table except social media, predictive modeling and Web site management. This brings us back to Aprimo Marketing Studio.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. Note that I didn’t include Web design.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Adobe Experience Cloud Blog

MAY 23, 2012

OK, back to the conference. To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. We are transforming into being a revenue generator rather than a cost center and making decisions based on history and analytics.” billion Facebook posts per day.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Online Marketing Institute

JUNE 18, 2009

Mike Rowland of Impact Interactions , a community consulting group, led a well-attended session on B2B communities and their characteristics based on his six years of experience helping major B2B companies such as Cisco, Intel, and SAP establish relationships with their customers and prospects using online communities and other social media.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Vidyard

FEBRUARY 18, 2021

Give Social Media Audiences What They Want—More Video 4.1.3 Use Social Media to Live Stream Events 5.1.3 Embrace Analytics 6.2 Not because social media is being dominated by video content (it is!). In this world, video is no longer just a nice-to-have, or a tool simply used for live calls and social media posts.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Adobe Experience Cloud Blog

MARCH 17, 2017

Marketing Nation Summit has traditionally been a user conference, but this year, we’re up-leveling the content and you can learn what’s important to both your peers and executives. For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. Ops and analytics nerd?

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Rhea Drysdale ( @rhea ) of Outspoken Media noted that what was supposed to be 2%, has turned into 68% for their company site. Take a top page from your analytics and export it into excel.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 Virtual Conference and Webinar Statistics 3. Social Media Video Statistics 3.1 Facebook Video Statistics 3.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Vidyard

FEBRUARY 18, 2021

Give Social Media Audiences What They Want—More Video 4.1.3 Use Social Media to Live Stream Events 5.1.3 Embrace Analytics 6.2 Not because social media is being dominated by video content (it is!). In this world, video is no longer just a nice-to-have, or a tool simply used for live calls and social media posts.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Help them overcome this issue with a little assistance and recommendation support.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

chiefmartech

FEBRUARY 8, 2017

I’m experiencing that same sensation of awe now that we’ve launched the agenda for the next MarTech conference in San Francisco, May 9-11. DATA & ANALYTICS. Data is the fuel of the martech engine, and analytics offer insights to steer the ship. Really over 70 sessions ?! Really over 100 speakers ?! Yes, and yes.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Planning 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. While not every tag is in deep use by the engines today, they will be over time.

SEO 100

SEO SERP Work Management Lead Scoring 100

Single Grain

DECEMBER 27, 2019

The latest data from The Podcast Host shows that 46% of 12-34 year-olds listened to Spotify each month this year, whereas only 20% of the same demographic listened to Apple Music: Spotify acquired Gimlet Media earlier this year, throwing down the gauntlet to Apple in a significant step towards cornering the market. Google Podcasts.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Vidyard

JUNE 24, 2020

But unlike ‘something-for-everyone’ social media sites like Facebook or YouTube , LinkedIn has a clear purpose: To connect professionals. There’s a big tradeoff here: Like all major social media sites, LinkedIn gives a slight preference to videos that are uploaded directly. But its built-in analytics leave marketers wanting.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Vidyard

MAY 27, 2021

But unlike ‘something-for-everyone’ social media sites like Facebook or YouTube , LinkedIn has a clear purpose: To connect professionals. But its built-in analytics leave marketers wanting. Only a video platform shows contact and company-level analytics and allows marketers to score leads based on their viewer behavior.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

Business 116

Business Paid Search Agency Social Media Analysis 116

Metadata

MARCH 18, 2021

Then it’s just a sea of Facebook. The entire 300 Facebook instances open in front of you, we’re just standing in the back of the class head in our hands. We raised our seat around there and then we were really having trouble with analytics during the time, while we actually installing. Like, “F**k.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

chiefmartech

MARCH 14, 2017

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. The whole conference will then come together for a 90-minute keynote program that will tackle the big, key marketing technology topics that are relevant to everyone working at this interdisciplinary intersection. May 10: DATA & ANALYTICS TRACK.

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48

TrustRadius Marketing

NOVEMBER 2, 2022

Built on a single database, ADP Workforce Now features Human Resource Management, Payroll, Benefits, Talent Management, Time & Labor Management, Learning and Analytics, and Return to Office capabilities. Social media is a wild place to do business. ADP Workforce Now is presented as an all-in-one, adaptable, cloud-based HR.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98