Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on FriendFeed.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Content4Demand

JANUARY 10, 2020

Speaking from my home office, where I spend the vast majority of my days, it’s exciting to see the growing number of fantastic B2B conferences where I can learn more about my craft while talking to clients and colleagues in person. We hope to see you in person at one of them. We’re not judging.) B2B Sales & Marketing Exchange.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

chiefmartech

APRIL 11, 2016

Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. The most recent post highlights how demand leaders are entering the planning stage for 2019 and need to consider how changes in technology will affect their company. Bizible is a revenue attribution software owned by Marketo.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Tweets comms news, conference deals and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. The company launched a personalized video campaign targeting 10,000 leads to build awareness and identify their most engaged prospects.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Adobe Experience Cloud Blog

JUNE 6, 2016

Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. Marketing automation will enable marketers to extend beyond classic demand models—applying it for ABM, channel marketing, and more. Some companies have already started doing this.

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 2, 2015

I’ve landed my dream job managing events at Marketo, checked things off my bucket list (think: traveling internationally and running a multi-activation event at SXSW), and I have forced myself outside of my comfort zone on numerous occasions. Run that analytics report ! B2B Online Conference 2016 – May 9 th - 11 th.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketo Thought Leadership 48

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. 507 attendees.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Adobe Experience Cloud Blog

MARCH 4, 2016

Now, after about 10 months since its launch, Facebook announced it will open Instant Articles to all publishers on April 12 at their F8 conference—raising the question for content marketers everywhere, “Is this for me?”. A Demand Generation Machine.

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

TrustRadius Marketing

OCTOBER 1, 2018

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. The most recent post highlights how demand leaders are entering the planning stage for 2019 and need to consider how changes in technology will affect their company. Bizible is a revenue attribution software owned by Marketo.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

DECEMBER 11, 2015

Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! They are visual, fun to take, and can be a great lead generation tool. For example, you could create a quiz for your upcoming conference titled “Which Type of Speaker are You?”

Leads 48

Leads Lead Marketing Qualified Leads Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 6, 2010

Speaking – Some marketers must also use their voice on items such as phone calls, conferences, videos and even B2B podcasts. This is not only for online, but also offline networking events such as conferences and seminars. Analytics – Great B2B marketing includes accountable metrics on campaigns and other operations.

B2B Marketing 48

B2B Marketing B2B Forecasting Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

There have been more attendees at this year’s Dreamforce than ever before, and first-timers (made obvious by their choice of high-heels and uncomfortable shoes) have flocked from far and wide to get a taste of the tech giant’s massive conference. Marketo’s sessions were flatteringly well-attended (sold out, in fact!)

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

B2B Marketing Zone Posts

DECEMBER 7, 2009

2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. Demand Generation. Marketo’s Secret Sauce for Demand Generation , January 27, 2009. Why are these the hottest topics during 2009?

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. and what you like most about it. campaigns?

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). At Marketo, we’ve just begun to test these. Here’s what we’ve learned!

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

APRIL 5, 2010

At Marketo, we have some creative ideas for how to make marketing automation useful for our customers via Smartphones and iPads, but I don’t want to give away our secrets too soon. . They are a pain to use because of the size of the keys- but at a conference or on the road these are often my best option.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. Bonus – the player (which collects your video analytics) is perfect for mobile.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

ClickZ

APRIL 15, 2020

30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded Marketo in 2005. In 2005, he co-founded Marketo with Phil Fernandez and subsequently co-founded Engagio in 2015. A key challenge for Miller in developing Marketo was the traditional difficulty of buying martech as a capital investment.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. Maybe they coincided simply because the big Advertising Week conference is now under way.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Directive Agency

MARCH 7, 2019

She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM. Expert SEO and analytics consultant, Annie Cushing, is well versed in analytics, technical SEO and all things data.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Demand Gen Report. Sprout Social brings all of this into one platform.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Content Marketing Institute

NOVEMBER 1, 2018

Digital analytics. More people who answered the survey picked a favorite in digital analytics than in any other category (including content marketing platforms). More than half (58%) of the 424 people who chose a favorite named Google Analytics the top pick. Social media analytics. Marketing analytics. Salesforce.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. Besides, DGR also hosts many webinars & live events.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Engagio

JUNE 2, 2020

The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts. Since choosing the right target accounts is the first step in ABM, it’s only natural to start here when reevaluating your GTM.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62