3 Must-Know Tips to Master B2B Sales
Outreach
MARCH 9, 2021
In fact, a recent study showed that when considering a new purchase, 27% of a B2B buyer’s time is spent doing independent research, while only 17% is spent meeting with potential suppliers. That trend is set to stay, as 77% of buyers report spending more time on research in 2020 than they did in 2019.
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