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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)

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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Is there a trend?

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Social Media for Manufacturers: Learn to Boost Your Brand

Go Beyond SEO

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Monitoring: Stay on top of industry trends and monitor social media conversations to understand what people are saying about your brand. Scheduling: Consistency is key when it comes to posting on social media.

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Top 5 Social Media Analytics Tools to Enhance Your Content Marketing Strategy

nDash

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Should I invest more time on LinkedIn? Google Analytics. Top Five Social Media Analytics Tools.

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The Pros & Cons of LinkedIn Company Pages for Employee Advocacy

EveryoneSocial

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Trending posts from employees.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy. Transparency can be as simple as offering an online product comparison tool. Predictive analytics are changing the B2B marketing landscape and for good reasons. Voice search is on the rise.

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Single-Touch Attribution: Mapping Marketing ROI Back to Content

Contently

Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics. While single-touch attribution has a place in marketing analytics, it doesn’t come without challenges. But is complex always the right path?