Sprout Social

AUGUST 31, 2016

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. A Closer Look at LinkedIn® Analytics. A Closer Look at LinkedIn® Analytics.

Linkedin 92

Linkedin Paid Search Agency Companies Aggregators 92

B2B Digital Marketer

MARCH 28, 2024

How to set up a robust analytics foundation for your campaigns. 03:09 – 05:09) Sharon emphasizes the critical role of analytics in laying the groundwork for effective B2B advertising strategies. (05:09 Look at their targeting, messaging, and creative approach on platforms like Google Ads and LinkedIn.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Go Beyond SEO

MARCH 13, 2024

LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. LinkedIn Ads: LinkedIn Ads is a powerful platform for manufacturers looking to target professionals and businesses in relevant industries. Table: A comparison of social media advertising platforms for manufacturers.

Social Media 78

Social Media Media Brand Identity Branding 78

Contently

DECEMBER 6, 2022

Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics. While single-touch attribution has a place in marketing analytics, it doesn’t come without challenges. But is complex always the right path?

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

Content Standard

JUNE 4, 2015

LinkedIn recently announced the launch of new analytics tools for social media marketing professionals—tools that promise to bring more data and insight into the process of positioning you or your brand as thought leadership. This comes in the wake of other new tools released by LinkedIn. Insights with Marketers in Mind.

Social Media 40

Social Media Linkedin Analytics Social Marketing 40

Webbiquity

MARCH 31, 2022

Transparency can be as simple as offering an online product comparison tool. Predictive analytics are changing the B2B marketing landscape and for good reasons. Fewer resources : You need fewer resources to implement predictive analytics than traditional marketing strategies. You can connect with him via LinkedIn and Twitter.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Businesses rely largely on Google Analytics (GA) for its powerful web reporting capabilities. What Is Ask Analytics Intelligence? Learn More: What Is Marketing Analytics?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

Launch Marketing

MAY 11, 2022

Many B2B businesses rely more heavily on LinkedIn and Facebook to reach their audience. LinkedIn is the top website for B2B, with 20.2% This extra effort in making personal connections and fun twists on things can help the company stand out in comparison to your competitors’ social presence. Measure efforts.

Social Media 117

Social Media SWOT Tips Media 117

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SalesGrape

OCTOBER 10, 2023

By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions. Data-Driven Insights: One major advantage of digital marketing is its ability to provide detailed analytics and insights into lead generation efforts.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Optinmonster

JANUARY 29, 2024

Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. Before we get started, you’ll need to have Google Analytics set up on your site. Track views using Google Analytics 4 (GA4). What Are Content Marketing Metrics?

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

SmartBug Media

NOVEMBER 30, 2020

Think of when you’ve looked into Google Analytics for source conversion metrics and the numbers don’t seem to add up—this is the major reason why. In comparison to Google, Facebook is reliant on a user being logged into their account in order to target them with advertising. Key Takeaways.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

FunnelEnvy

MARCH 18, 2024

You might assume they are only active on LinkedIn, but they’re actually building a large audience on TikTok. Market research involves gathering data from various sources, such as industry reports, competitor analysis, and website analytics. Decision : This final phase involves selecting and purchasing the best solution.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Zoominfo

JUNE 4, 2018

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Unique users.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

SmartBug Media

JULY 12, 2021

For recommendations on CRM and CMS software, consider checking out customer feedback or asking your peers on LinkedIn what they use and why they chose it. Google Analytics. Use the same data sources and parameters to create an “apples-to-apples” comparison for the best results, no matter what reporting tool you use.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Oktopost

JANUARY 31, 2024

Now that 75% of B2B buyers are actively researching solutions on social media, 50% of which are on LinkedIn , these two techniques have become an effective solution to build brand awareness and generate more customers from social media.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right! What’s more?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Kyle Willis, an account manager at ZoomInfo, offers a good example of a path to take that combines sales advice and video on his LinkedIn account. Sales teams save time through this automation and improve efficiencies via the analytics. For example, in the U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Kyle Willis, an account manager at ZoomInfo, offers a good example of a path to take that combines sales advice and video on his LinkedIn account. Sales teams save time through this automation and improve efficiencies via the analytics. For example, in the U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Televerde

JANUARY 12, 2021

LinkedIn groups. Product comparisons, peer reviews, and industry blogs are all valuable. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content. On LinkedIn, you can paste a URL into the ad creator tool and LinkedIn will show your ad to people who visited that page.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Hinge Marketing

JUNE 3, 2016

A comparison of high-growth firms (at least 20% growth year over year) to other firms highlighted several best practices and techniques your B2B firm may want to adopt. Among the study’s many interesting insights we found that high-growth firms take a more analytical approach to marketing their services. Tying Analytics to Growth.

Analytics 48

Analytics B2B Marketing B2B Top of Funnel 48

Oktopost

JANUARY 9, 2023

Average social media engagement rates Knowing the average engagement rate for each social media is key to understanding how well you’re doing in comparison. In fact, LinkedIn earned 96.2% Also available in Oktopost are a variety of social media analytics , including engagement rates, reach, and much more.

Social Media 62

Social Media Media Demographics Conversion Rate 62

KoMarketing Associates

AUGUST 28, 2018

Five of the first 10 results offer comparison / review-based content. Beyond individual and direct search analysis, SEO tools like Moz Keyword Explorer and SEMRush’s Keyword Analytics and Content Tools help B2B marketers further uncover patterns in search results that aid in optimization efforts.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

FunnelEnvy

FEBRUARY 11, 2021

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), Pretty much everyone buys ads from Facebook and Google, but it’s also quite common for B2B marketers to buy ads from LinkedIn. Yet, most of us put up with it. What do Paid Ads Actually Contribute? a click versus Facebook’s $1.72.

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88

SalesIntel

JANUARY 26, 2023

Creating your Ideal Customer Profile (ICP) , demand development, lead generation, outbound sales, analytics, and other activities fall under this category. LinkedIn, for example, has a plethora of information. It also enables B2B firms to make better use of LinkedIn data in their marketing activities.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Hubspot

OCTOBER 31, 2019

Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Calendar offers analytics of a slightly different sort -- productivity. Disclosure: I’ve invested in Calendar).

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Zoominfo

JUNE 11, 2019

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Marketing Insider Group

JUNE 16, 2015

Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Sprout Social

JUNE 22, 2016

A common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Twitter Analytics. LinkedIn Analytics.

Social Media 101

Social Media Media Jigsaw Marketing Analytics Tools 101

Convince & Convert

NOVEMBER 20, 2015

For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as a content sharing platform and sites started baking sharing icons into their pages. Well, guess what else is featured on the analytics dashboard?

Twitter 167

Twitter API Blogger Social Media 167

Convince & Convert

APRIL 27, 2014

Our go-to tool for this type of data is RivalIQ , a relatively new entrant in the social analytics scene that I like so much, I invested in the company. Saving Time on Social Media Competitor Reporting The software provides dozens of detailed comparison reports across Twitter, Facebook, Linkedin, YouTube, G+ and Instagram.

Social Media 158

Social Media Allocation Media Paid Search Agency 158

Sprout Social

FEBRUARY 8, 2021

Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Key metrics to look for: Impressions. Engagements. Audience Growth.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Engagio

OCTOBER 18, 2023

There are multiple advantages to using SDRs, including: More consistent, faster, and better quality follow-up on prospect interest More cost effective for less expensive people to take on some of the work Better tracking and analytics Talent development for sales Like all functions, sales development is evolving.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71