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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy. Therefore, include long-tail keywordskeywords that contain three or more words—along with shorter ones. Transparency can be as simple as offering an online product comparison tool.

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Top 5 Social Media Analytics Tools to Enhance Your Content Marketing Strategy

nDash

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Should I invest more time on LinkedIn? Google Analytics. Top Five Social Media Analytics Tools.

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Use the Google Analytics Search Bar for Complex Queries in 2020

Martech Advisor

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Businesses rely largely on Google Analytics (GA) for its powerful web reporting capabilities. What Is Ask Analytics Intelligence? Learn More: What Is Marketing Analytics?

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Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads?

SalesGrape

By optimizing websites for search engines or running targeted ads on social media platforms like LinkedIn or Facebook, companies can generate leads from different regions. Data-Driven Insights: One major advantage of digital marketing is its ability to provide detailed analytics and insights into lead generation efforts.

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. During your next marketing campaign or product launch, keep a close eye on branded keywords. Important engagement metrics include: Time spent on site. Unique users.

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

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Effective B2B blog: who will be the most human?

Exo B2B

Which led me to the following: a comparison between two texts generated by AI and one by a human (yours truly), all three answering the same “prompt” : “What are the most important tips to have an effective B2B marketing blog? Take care with the structure and formatting of your articles.