Customer Experience Matrix

NOVEMBER 18, 2011

Here are some trends I expect will be important. Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. Benchmarking requires standard definitions to allow comparisons across program types, funnel stages, responses, and industry groups.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 6, 2013

Still, the vendor comparison in our VEST report shows that RightWave’s core functionality – for lead generation, campaign management, scoring and distribution, and reporting – is on par with mid-tier leaders Pardot and Marketo. rightwave marketing automation adoption marketing automation industry trends b2b marketing automation'

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Updated records can be returned to the original source or sent to a different destination.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JANUARY 14, 2019

Specifically, I was prepping for a presentation in Amsterdam, which meant I needed to present general industry trends and then see what is different in Europe. Note that there's more information on sources at the end of this post. What they do expect is consistent service, shared information, and being identified as repeat customers.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149