Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

DealSignal

FEBRUARY 1, 2024

You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

JULY 17, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

SalesIntel

AUGUST 16, 2023

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. ZoomInfo’s subscriptions have recently increased in price.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52