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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 8, 2011 Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). demand generation software vendor comparison social media marketing marketing automation systems
| | HUBSPOT
FEBRUARY 11, 2011 4 Trends Impacting Ecommerce Marketing in 2011
In the couponing world of social commerce, shopping cart software, and digital couponing services, the big winners will be those who can offer scale for merchants and deep analytics tracking for deals sold. Mobile commerce solves a real pain for consumers by providing easy access to price comparison and multiple store shopping options. Connect with HubSpot We hope you enjoy!
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| | JUNTA 42
JUNE 2, 2009 42+ Social Media Marketing Tools
Facebook - Consider a "Facebook Movement" - creating a topic or trend in Facebook outside of your personal or brand fan pages. IceRocket's Trend Tool will tell you how "hot" your keyword is. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). Hubspot - I'm a customer. use Hubspot to track the performance of my keywords and competitors' keywords (courtesy Gretel Going ). Compete.com - Excellent comparison tool for web analytics-type information.
| | WEBBIQUITY
OCTOBER 5, 2010 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter stats and analytics tools – top 10 by Social Media Today. Twitter Apps Worth Another Look by Web Analytics World.
| | HUBSPOT
DECEMBER 30, 2011 The Only Metrics You Need to Optimize Website Performance
It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Look for a good upward trend over time, or in conjunction with specific marketing campaigns. Definition: A comparison of your unique visitors vs. the number of visitors who came back more than once.
| | DELICIOUS B2BMARKETING
MARCH 30, 2011 Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ).
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HUBSPOT How to Analyze the Strength of Your Marketing Offers
| FRIDAY, JULY 13, 2012
The initial data you need to look at the top half of your funnel is super easy to find if you have marketing software like HubSpot
. With the Landing Page Analytics
tool in HubSpot
, for example, you can search for a specific landing page where you featured your offer, and identify the number of views it received, leads it generated, and its resulting conversion rate. When looking at conversion rates, try to uncover trends
based on subject matter/topic or content type. About the Offer Analysis. Think of analyzing your content as you would your marketing funnel. MORE >>
HUBSPOT The Ultimate Guide to Optimized Social Media Updates
| TUESDAY, DECEMBER 20, 2011
Leverage Facebook Insights: Compared to other social networks, Facebook definitely wins the award for most robust analytics
tool. At HubSpot
, for example, we've primarily used Google+ to share our holiday ecards and conduct photo caption contests. Use LinkedIn Page Analytics
: The analytics
offered by LinkedIn aren't nearly as robust as the analytics
for Facebook, but it does give you a snapshot look at the types of visitors coming to your LinkedIn page and how your traffic is trending
over time. Connect with HubSpot
Have I included keywords? MORE >>
HUBSPOT A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
| WEDNESDAY, AUGUST 29, 2012
/Validation: The prospect examines the options and begins narrowing down the list of vendors. But we also like to use analytics
to make that decision! At HubSpot
, for instance, we're using our landing page analytics
to explore how successful different types of content are in converting visitors to leads. If you don’t have access to marketing analytics
that give you this type of intelligence , look in the public domain (places like Google News, Google Trends
, and Twitter Trending
Topics) for popular and newsworthy industry stories. MORE >>
HUBSPOT How to Choose the Right Online Channels for Your Marketing
| FRIDAY, AUGUST 12, 2011
The sample size was small, but some fascinating trends
came to light: 51 percent of companies interviewed were using five or more channels. The question mark tells your analytics
program that the following information carries information about where the traffic that clicked on that link came from. By appending UTM tags to your links in email, social media, and other campaigns, you'll be sending data to your analytics
platform that enables you to see which channels resulted in the greatest number of clicks. Connect with HubSpot
And how did they select these channels? MORE >>
HUBSPOT The 25 Most Important Mobile Media Apps
| WEDNESDAY, MAY 18, 2011
Bloomberg Mobile : Use this app when you’re on the go and want to access financial news, stock quotes, company descriptions, market leaders and laggers, price charts, market-trends
analysis, customized lists of stocks, and more. Barcode Scanner : Barcode Scanner handles bar codes – including 2D QR codes – and lets you look up the associated product or URL for instant price checks and comparison
App : Analytics
App provides full mobile service for your Google Analytics
data. Connect with HubSpot
Sound good? Great. MORE >>
- Choosing an Email Marketing Software « The Effective Marketer THE EFFECTIVE MARKETER | MONDAY, JANUARY 11, 2010
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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