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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 8, 2011 [Analytics, Comparison] Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). demand generation software vendor comparison social media marketing marketing automation systems
| | HUBSPOT
FEBRUARY 11, 2011 [Analytics, Comparison] 4 Trends Impacting Ecommerce Marketing in 2011
In the couponing world of social commerce, shopping cart software, and digital couponing services, the big winners will be those who can offer scale for merchants and deep analytics tracking for deals sold. Mobile commerce solves a real pain for consumers by providing easy access to price comparison and multiple store shopping options. Connect with HubSpot We hope you enjoy!
AUGUST 14, 2013 | HUBSPOT
[Analytics, Comparison] How to Nail Down the Perfect Website Navigation
JULY 22, 2013 | WRITTENT
[Analytics, Comparison] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors
AUGUST 29, 2012 | HUBSPOT
[Analytics, Comparison] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
JULY 13, 2012 | HUBSPOT
[Analytics, Comparison] How to Analyze the Strength of Your Marketing Offers
DECEMBER 30, 2011 | HUBSPOT
[Analytics, Comparison] The Only Metrics You Need to Optimize Website Performance
DECEMBER 20, 2011 | HUBSPOT
[Analytics, Comparison] The Ultimate Guide to Optimized Social Media Updates
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| | JUNTA 42
JUNE 2, 2009 [Analytics, Comparison] 42+ Social Media Marketing Tools
Facebook - Consider a "Facebook Movement" - creating a topic or trend in Facebook outside of your personal or brand fan pages. IceRocket's Trend Tool will tell you how "hot" your keyword is. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). Hubspot - I'm a customer. use Hubspot to track the performance of my keywords and competitors' keywords (courtesy Gretel Going ). Compete.com - Excellent comparison tool for web analytics-type information.
| | WEBBIQUITY
OCTOBER 5, 2010 [Analytics, Comparison] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter stats and analytics tools – top 10 by Social Media Today. Twitter Apps Worth Another Look by Web Analytics World.
| | HUBSPOT
DECEMBER 30, 2011 [Analytics, Comparison] The Only Metrics You Need to Optimize Website Performance
It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Look for a good upward trend over time, or in conjunction with specific marketing campaigns. Definition: A comparison of your unique visitors vs. the number of visitors who came back more than once.
| | DELICIOUS B2BMARKETING
MARCH 30, 2011 [Analytics, Comparison] Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ).
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HUBSPOT | FRIDAY, JULY 13, 2012 [Analytics, Comparison] How to Analyze the Strength of Your Marketing Offers
The initial data you need to look at the top half of your funnel is super easy to find if you have marketing software like HubSpot. With the Landing Page Analytics tool in HubSpot, for example, you can search for a specific landing page where you featured your offer, and identify the number of views it received, leads it generated, and its resulting conversion rate. When looking at conversion rates, try to uncover trends based on subject matter/topic or content type. About the Offer Analysis. Think of analyzing your content as you would your marketing funnel. MORE >>
HUBSPOT | WEDNESDAY, AUGUST 14, 2013 [Analytics, Comparison] How to Nail Down the Perfect Website Navigation
Look for trends in how your participants group the pages on your site, and ask them how they would name each category. shot from a card-sorting exercise here at HubSpot Headquarters. If your marketing analytics software provides it, a conversion assists report is perfect for deciding what should go into your main navigation. Below you can see an example of the conversion assists report for HubSpot. If you don''t have a conversion assist report, you can still get a sense of which pages are important on your site though the Visitors'' Flow report in Google Analytics. MORE >>
HUBSPOT | TUESDAY, DECEMBER 20, 2011 [Analytics, Comparison] The Ultimate Guide to Optimized Social Media Updates
Leverage Facebook Insights: Compared to other social networks, Facebook definitely wins the award for most robust analytics tool. At HubSpot, for example, we've primarily used Google+ to share our holiday ecards and conduct photo caption contests. Use LinkedIn Page Analytics: The analytics offered by LinkedIn aren't nearly as robust as the analytics for Facebook, but it does give you a snapshot look at the types of visitors coming to your LinkedIn page and how your traffic is trending over time. Connect with HubSpot Have I included keywords? MORE >>
HUBSPOT | WEDNESDAY, AUGUST 29, 2012 [Analytics, Comparison] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
Comparison/Validation: The prospect examines the options and begins narrowing down the list of vendors. But we also like to use analytics to make that decision! At HubSpot, for instance, we're using our landing page analytics to explore how successful different types of content are in converting visitors to leads. If you don’t have access to marketing analytics that give you this type of intelligence , look in the public domain (places like Google News, Google Trends, and Twitter Trending Topics) for popular and newsworthy industry stories. MORE >>
THE EFFECTIVE MARKETER | MONDAY, JANUARY 11, 2010 [Analytics, Comparison] Choosing an Email Marketing Software « The Effective Marketer
With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. Excel Template for vendor comparison: you can download and use my template as a starting point. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. Slides can be seen below. You get the point. Good question! MORE >>
- [Analytics, Comparison] How to Choose the Right Online Channels for Your Marketing HUBSPOT | FRIDAY, AUGUST 12, 2011
- [Analytics, Comparison] The 25 Most Important Mobile Media Apps HUBSPOT | WEDNESDAY, MAY 18, 2011
- [Analytics, Comparison] Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors WRITTENT | MONDAY, JULY 22, 2013
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