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Twitter Releases Card Analytics: Here's How to Use 'Em


Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." — HubSpot (@HubSpot) January 24, 2014. For HubSpot customers, you can take this information to the next level with Social Inbox. More clicks?

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). demand generation software vendor comparison social media marketing marketing automation systems

A Simple Guide to Choosing the Right Chart for Your Data


This post originally appeared on HubSpot's Agency Post. Yet, it is easy to understand, and it clearly highlights interesting trends. To create a comparison chart, use these types of graphs: Column. 4) Are you interested in analyzing trends in your data set? A column chart is used to show a comparison among different items, or it can show a comparison of items over time.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts).

29 Guides to Beautiful and Effective Website Design


6 ‘About Us’ Pages That Are Probably Better Than Yours by HubSpot. 7 cool web design trends to watch by iMedia Connection. ” She takes a closer look at how design trends like parallax design, infinite scrolling, alternative navigation, and responsive design work and what they help accomplish, along with examples of each. Offer an optimal mobile experience?

How to Nail Down the Perfect Website Navigation


Look for trends in how your participants group the pages on your site, and ask them how they would name each category. A shot from a card-sorting exercise here at HubSpot Headquarters. If your marketing analytics software provides it, a conversion assists report is perfect for deciding what should go into your main navigation. What should be included in it? Assists Report.

The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote


Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. I recommend that you head over to Google Trends , Google’s Keyword Planner , HubSpot's Keywords App , and/or BuzzSumo to research what’s being searched for and shared most often.

How to Analyze the Strength of Your Marketing Offers


The initial data you need to look at the top half of your funnel is super easy to find if you have marketing software like HubSpot. With the Landing Page Analytics tool in HubSpot, for example, you can search for a specific landing page where you featured your offer, and identify the number of views it received, leads it generated, and its resulting conversion rate.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

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Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. (He That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ).

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors


Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Website Comparisons. What About SWOT Analysis? Business Strategy.


The Only Metrics You Need to Optimize Website Performance


It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Look for a good upward trend over time, or in conjunction with specific marketing campaigns. Definition: A comparison of your unique visitors vs. the number of visitors who came back more than once.

A Year in Review: The Biggest Social Media Updates of 2013


Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. In an effort to keep up with the visual marketing trend, Twitter announced this fall it would be shining some light on images in your Twitter feed by showing images directly in your stream. 1) Pinterest launched free web analytics for business accounts.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars. Twitter stats and analytics tools – top 10 by Social Media Today. 9 Twitter Apps Worth Another Look by Web Analytics World.

A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing


Comparison/Validation: The prospect examines the options and begins narrowing down the list of vendors. But we also like to use analytics to make that decision! At HubSpot, for instance, we're using our landing page analytics to explore how successful different types of content are in converting visitors to leads. The creative coupon. The helpful ebook.

The Ultimate Guide to Optimized Social Media Updates


Leverage Facebook Insights: Compared to other social networks, Facebook definitely wins the award for most robust analytics tool. At HubSpot, for example, we've primarily used Google+ to share our holiday ecards and conduct photo caption contests. Connect with HubSpot Participation in social media should be a staple for any business leveraging inbound marketing.

How to Choose the Right Online Channels for Your Marketing


The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. The question mark tells your analytics program that the following information carries information about where the traffic that clicked on that link came from. HubSpot even has a free tool to help you build URLs with UTM tagged links.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. Excel Template for vendor comparison: you can download and use my template as a starting point. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. Slides can be seen below. You get the point. Good question!

42+ Social Media Marketing Tools

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Facebook - Consider a "Facebook Movement" - creating a topic or trend in Facebook outside of your personal or brand fan pages. IceRocket's Trend Tool will tell you how "hot" your keyword is. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). Hubspot - I'm a customer. I use Hubspot to track the performance of my keywords and competitors' keywords (courtesy Gretel Going ). - Excellent comparison tool for web analytics-type information.

The 25 Most Important Mobile Media Apps


Bloomberg Mobile : Use this app when you’re on the go and want to access financial news, stock quotes, company descriptions, market leaders and laggers, price charts, market-trends analysis, customized lists of stocks, and more. Analytics App : Analytics App provides full mobile service for your Google Analytics data. Connect with HubSpot Sound good? Great.