Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Each platform offers unique features and channels to engage with your followers.

Social Media 78

Social Media Media Brand Identity Branding 78

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Key features include the ability to discover broken links, see what redirects are in place or missing (301s, 302s, etc.), Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Martech Advisor

JANUARY 21, 2020

Google Analytics’ ‘Ask Analytics Intelligence’, enables users to ask questions in natural language to get results via the search bar. Let’s understand how you can use this powerful feature for crucial insights in 2020. What Is Ask Analytics Intelligence? What Is Ask Analytics Intelligence?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Google Traffic 55

nDash

APRIL 7, 2022

But, do you know which analytics tools to use to enhance those efforts? Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Google Analytics. How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Webbiquity

JUNE 5, 2019

Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet. Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Keyword research. Sort Keywords by Topic.

SEO 158

SEO Tools Paid Search Agency API 158

Conductor

SEPTEMBER 30, 2020

We have the information and see the opportunities, but taking the next step is sometimes out of reach. More features available now. All-New Page Insights : Dig deeper into Organic Performance at the page-level across both trended analytics and keyword data, now with Year-over-Year comparisons and reimagined Content Activity Reporting.

Features 52

Features Amazon Enterprise Management Domain 52

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities.

Tools 109

Tools Brand Identity Branding Enterprise Management 109

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

Analysis 91

Analysis Marketing AI Examples SWOT 91

B2B Digital Marketer

MARCH 28, 2024

Prepare to debunk myths , grasp future trends, and refine your advertising approach for unparalleled success. How to set up a robust analytics foundation for your campaigns. Future trends in B2B paid advertising and how to stay ahead. Strategies for targeting high-ticket B2B transactions.

Paid Search Agency 52

Paid Search Agency Ads B2B Advertising Agencies 52

Zoominfo

JANUARY 15, 2021

Also known as competitive intelligence, market intelligence refers to data that give insights into market trends. Negotiation and Solution Comparison Stage – After marketing gives their stamp of approval for being a potential customer, they’re handed off to sales. Features for Market Intelligence and Sales Intelligence Tools.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Informational Intent: These users are on a fact-finding mission.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Conductor

OCTOBER 1, 2019

As marketers, insights are the guiding light that help us make informed decisions. But, in an age of information overload, meaningful insights are hard to come by. Our new content intelligence features take you from insight to action to results, giving you everything you need to create insight-enriched content that helps customers.

Features 40

Features Comparison Multi-Channel Youtube 40

Webbiquity

NOVEMBER 19, 2019

It’s clear from my analytics that this blog has the smartest readers on the planet. You come here for the latest trends and critical insights for B2B digital marketing. Netpeak Software develops SEO tools: Netpeak Spider (SEO audit, comprehensive analysis, website scraping) and Checker (SERP scraping, bulk URL comparison).

Tools 236

Tools Amazon Paid Search Agency Small Business Marketing 236

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. The sales team is a critical source of high-quality information about your ideal client profile.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Customer Experience Matrix

NOVEMBER 18, 2011

Here are some trends I expect will be important. The first wave of marketing automation features for social media is now several years old. Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. Social Media. Pay per Result.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

DealSignal

FEBRUARY 1, 2024

This leads to potential gaps in information, particularly in specialized industry segments, posing challenges for businesses seeking a detailed grasp of their target audience. ZoomInfo provides standard features comparable to other lead-generation tools, including access to details like job titles, email addresses, and phone numbers.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Tomorrow People

JUNE 7, 2021

year-on-year in comparison with 16.8% They all make potentially frustrating experiences relatively simple ones—chatting with groups of colleagues and sharing information; coordinating multiple calendars to find a meeting time that works for everyone; a reliable platform for video conferencing. growth for the broader SaaS market.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

FunnelEnvy

DECEMBER 11, 2023

Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 17, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

SmartBug Media

DECEMBER 18, 2019

The phone, as opposed to online chatbots , is still a top tool for businesses in the 21st century to gather information from real humans. There are more than a few call tracking softwares out there, and it’s important to review the pros and cons of each so you can make a well-informed decision. Price Comparison. User Ratings.

CAN-SPAM 92

CAN-SPAM Comparison Paid Search Agency Lead Scoring 92

Launch Marketing

MAY 12, 2021

Then, use this information to construct a timeline that includes pre-production (e.g., Data and Analytics. Look at daily view metrics for spikes or drop-offs and track total view trends over time. Collecting and analyzing engagement can inform actions that will drive higher viewer engagement. Engagement. Length of View.

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Social media can bring joy.

Social Media 140

Social Media Media Privacy Transparency 140

NetLine

JULY 5, 2023

They may be comparing features, pricing, etc. For instance, going back to the hard water problem, they might turn to comparison guides, check out reviews, and seek out customers for references. Repeat that many more times and you can have a rudimentary buyer persona that can inform your overall content strategy.

Intent 98

Intent Work Management Marketing Management Business 98

Sprout Social

FEBRUARY 8, 2021

In this report, users can choose to view all networks or filter to identify trends for publishing on one network, like Twitter. Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. Instagram Business Profiles Report. Key metrics to look for: Cost per Impression (CPM). Tag Report.

Social Media 129

Social Media Media Paid Social Agency Ideal Customer Profiles 129

Salesforce Marketing Cloud

JANUARY 26, 2024

That’s how Sales Analytics works. They need more information and guidance before they’ll be ready to make a purchase decision. They’re an MQL, just starting their journey and gathering information. Sell smarter, take action, and hit your forecasts. But they’re not quite ready to make a purchase.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The data displayed on your dashboard can help you optimize your performance and inform ongoing content strategy for both paid and organic Tweets. You Can’t Measure What You Don’t Understand. Advanced Options.

Twitter 93

Twitter Comparison Ideal Customer Profiles Click Rate 93

Hubspot

OCTOBER 31, 2019

Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Here are some tools with reporting features invaluable to today’s marketers. Calendar offers analytics of a slightly different sort -- productivity.

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Vidyard

OCTOBER 28, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Do You Have This Feature?”

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. ABM analytics are different than traditional demand generation analytics. Engagement analytics. Hence, engagement analytics is an ABM metric that measures relationship quality, not quantity.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. Google Analytics offers a myriad of insights into your existing audience. This information can also help shape or fine-tune your customer persona. Google Analytics. Ranking dashboards. Algorithms.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

EveryoneSocial

APRIL 26, 2021

Yet, one of the announcements they made along with Elevate shutting down was that advocacy features would be added to company pages. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. Trending posts from employees. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Televerde

FEBRUARY 23, 2021

You can’t read anything about B2B marketing trends or strategies these days without seeing something about account-based marketing. Dynamic landing pages detect which account a website visitor belongs to and adjusts the content to provide personalized pricing, comparisons, and configurations. Analytics and Insight Tools.

Account Based Marketing 75

Account Based Marketing Marketing Budget Budget Programs Marketing & Strategy 75

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. Alerts can be based on complex rules and delivered via email or text message.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Sprout Social

NOVEMBER 21, 2019

Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. It’s the process of gathering information surrounding your business opportunities. Perhaps your product has a feature that’s one of a kind. Why is market research so important, anyway? Social media.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Sana Commerce

APRIL 13, 2022

In particular, the B2B e-commerce space is flourishing, and Forbes states that trend will continue with projected B2B online sales of 1.8 Companies that understand their customers fare better in the digital landscape as they’re able to serve up relevant information at critical stages of the buying process in order to win their business.

Ad Building 52

Ad Building Work Management B2B Marketing & Strategy 52