The Customer

MARCH 30, 2021

As a technology analyst and research leader at Forrester, I was in the thick of the rise of smartphones, tablets, phablets, etc. The Surface wasn’t really a fair comparison since it’s more of a PC than a tablet, although I should note that I’m writing this article on one right now. As my kids used to say back then: “epic fail”.

Brand Identity 52

Brand Identity Branding Loyalty Forrester 52

Webbiquity

OCTOBER 13, 2010

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Hubspot

JANUARY 27, 2012

By using analytics to keep tabs of the content leads view and the interactions they have with your company, you can build a more relevant, personalized experience for each lead. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve displayed on your website.

Budget Programs 28

Budget Programs Lead Management Work Management Lead Scoring 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

SEPTEMBER 11, 2018

For example, in recent survey from HubSpot Research , we found that 77% people research a brand before engaging with it. Forrester revealed that 60% of customers do not want any interaction with salespeople. Further, 68% prefer to research on their own. Source: Forrester Research. Keyword Research.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. 90s SEO is not on that list.”

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Televerde

OCTOBER 30, 2019

In comparison, just 10% of the same CEOs say they feel that way about their CFOs and CIOs. More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). 79% of US internet users log into Facebook (Pew Research Center, 2019). Forrester, 2017).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45