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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS. BEYOND SENTIMENT ANALYTICS. FREE MONITORING SERVICES.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Exporting Data: How to Discover Even More Twitter Trends. Analytics Social Meda Daily

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

Analytics. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. How to access Twitter Analytics. Comparison audience. Again, don’t be put-off.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Twitter stats and analytics tools – top 10 by Social Media Today. Twitter ROI: Show Your Clients the Effectiveness of Twitter Campaigns by Web Analytics World. Twitter Apps Worth Another Look by Web Analytics World. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Crabs.

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This Week in Content Marketing: Big Brands Favoring Content, But Will It Matter?

Junta 42

Millennials are also using higher than average percentages of printable coupons, daily deals, and price comparison sites. But data like this shows that this communications channel is still very effective, regardless of age or demographic group. HANDPICKED RELATED CONTENT: How to Uncover Critical Content Marketing Insights Using Google Analytics. This week’s show.

Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile

WindMill Networking

Google Analytics is the default (and free) service that analyzes visitors to your website.  Twitter just recently released a beta of their Twitter Analytics to a select few users.  Google Analytics adds tremendous value to your web presence because you receive and can create customizable data that you can perform actions on that will impact your business. 

Five Areas Where B2B Marketers Can Leverage Big Data

Marketing Action

The one I like most in the context of marketing is as follows: “Big data is extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” ( Oxford English Dictionary ). Reports & Analytics b2b data big data data Data Studio marketing dataWhat is Big Data? Go beyond the obvious.

Agencies Under Pressure to be More Digital

Act-On

And that trend is accelerating today. Have the ability to get clients’ sales and marketing teams to agree on a behavioral and demographic lead scoring methodology? According to Peter Levitan of WPP (who’s purchased a few agencies in his time), digital agencies tend to have a baseline value of 8x EBITDA.  In comparison, typical agencies are valued at 2-5x EBITDA. over 2015.

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Hubspot

What better content to offer a consideration-stage buyer than a comparison chart between your services and your competition’s? Whether you leverage your own data (like OKCupid ’s fascinating dating trends blog) or tell stories using data collected by others, finding the right numbers can be a treasure hunt. App Annie : Mobile app ranking, analytics, market intelligence.

47 Essential Social Media Tools for Content Marketers

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Google Trends – Love this tool! See where keyword trends are heading.  It will help you tell better stories. Google Analytics  - I recommend using Google Analytics even if you have a paid analytics service (courtesy  Cim Buser ). Compete.com  - Excellent comparison tool for web analytics-type information. The Basics. Yahoo! Twitter Management.

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How to Use Quizzes to Ramp Up Your Lead Database

Modern B2B Marketing

Select a specific demographic you want to attract and your chances of success will be higher, even if the group isn’t large. 2. Celebrity Comparison: “Which celebrity do you have more things in common with?” Quiz analytics can reveal extremely useful data about your web visitors. Tell them you have a new way of generating quality leads! So where do you start?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Actionly also includes Twitter account management and analytics tools. realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Create animations? Flowtown.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Website Comparisons. What About SWOT Analysis? Business Strategy.

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The Ultimate Guide to Optimized Social Media Updates

Hubspot

Leverage Facebook Insights: Compared to other social networks, Facebook definitely wins the award for most robust analytics tool. Use LinkedIn Page Analytics: The analytics offered by LinkedIn aren't nearly as robust as the analytics for Facebook, but it does give you a snapshot look at the types of visitors coming to your LinkedIn page and how your traffic is trending over time.

Agencies Under Pressure to be More Digital

Act-On

And that trend is accelerating today. Have the ability to get clients’ sales and marketing teams to agree on a behavioral and demographic lead scoring methodology? According to Peter Levitan of WPP (who’s purchased a few agencies in his time), digital agencies tend to have a baseline value of 8x EBITDA.  In comparison, typical agencies are valued at 2-5x EBITDA. over 2015.

42+ Social Media Marketing Tools

Junta 42

Facebook - Consider a "Facebook Movement" - creating a topic or trend in Facebook outside of your personal or brand fan pages. IceRocket's Trend Tool will tell you how "hot" your keyword is. Google Analytics - I recommend using Google Analytics even if you have a paid analytics service (courtesy Cim Buser ). Website Grader - Hubspot product that will grade your website on a number of analytics and social media indicators.  Compete.com - Excellent comparison tool for web analytics-type information. The Basics.

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