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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Comparisons. Content interest. Explorations. Explorations.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Some of these tools will also help you identify trends and keep track of how your competitors are performing.

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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Here’s some info to consider to determine which platform aligns best with your B2B marketing goals: TikTok: Known for its virality and creative content, TikTok is ideal for reaching a younger demographic.

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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

Our proprietary AI algorithms delve deeper than basic demographics, analyzing purchasing patterns, industry trends, and even company growth trajectories to pinpoint leads with the highest conversion potential. DealSignal goes beyond data purity, boasting exclusive features that revolutionize lead generation.

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Planning Your Cyber Week Pricing Strategy? Let AI Lead the Way

Salesforce Marketing Cloud

Choose base prices that please shoppers and CFOs Price comparisons have influenced 51% of shoppers to change where they shop. But complementing historical sales data with price elasticity, customer preferences, and market trends in real time is the latest shift.

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