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How to use Google Analytics for stronger social media reporting

Sprout Social

Yet, 69% of business leaders believe social media data and insights are currently underutilized at their organization. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. Comparisons. Content interest. Explorations. Explorations.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences. Hello, Amazon and Spotify!)

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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

Believe it or not, a B2B buyer persona serves a similar function for businesses – it is a semi-fictional representation of your ideal customer, encompassing their demographics, behaviors, needs, and goals to paint a vivid picture of the individuals you’re trying to reach. Are Buyer Personas Still Important?

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Telemarketing vs. Digital Marketing: Which Drives Better B2B Leads?

SalesGrape

Data-Driven Insights: One major advantage of digital marketing is its ability to provide detailed analytics and insights into lead generation efforts. In addition to organic traffic generation techniques, Company X also utilized paid advertising on platforms like LinkedIn.

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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

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How to Build a Successful Video Marketing Strategy and Plan

Launch Marketing

For organizations looking for ways to elevate their content marketing, videos can be a great addition. The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense.

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