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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Whatever software you use, gathering the right insights is key to improving performance. Let’s go through some use cases for marketing analytics software.

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Analytics software delivers data, standards deliver insights

Martech

AI is now deployed in analytics tools to surface insights faster than you can read them. Take a look at how Google Analytics does it. You can’t let analytics software tell you what an insight is. Of course, the software can help, but the final decision is yours. Only your team can determine that.

Analytics 101
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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

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Two Measures to Unlock the Value of Your Data Analytics Investment

Vision Edge Marketing

Data analytics and insights are the keys to unlocking this potential. According to Octolis, many companies are investing 2-6% of their total expenses on data analytics, which includes tools, salaries, and services. For many companies, this investment is six figures. Analyzing this data has emerged into its own industry.

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How to use AI analytics for targeted business decisions

Sprout Social

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Top 10 customer service software tools

Sprout Social

Customer service software is integral to any company’s tech stack today. That’s where service software and automation via AI can do a ton of heavy lifting. That’s where service software and automation via AI can do a ton of heavy lifting. What is customer service software? What is customer service software?