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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Reach YouTube viewers . Dynamic search ads : Dynamic ads automatically populate by pulling data from your website, so make sure you have a well-optimized site so Google can find what it needs. Optimize Ad and Landing Page Copy . Or, you can link Google Ads up to Optimize and run A/B tests for your landing pages that way. .

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era. Google Analytics.

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. Start by looking at your company-level marketing personas if you have them. Brand voice is usually something that is set at a company level in an overall marketing strategy.

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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously. For B2B marketers, the need to prioritize website optimization for mobile device usage, could no longer be ignored.

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3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. Company location data has become increasingly important as search results have become more localized and personalized. For example: Location Data . Connections. into this).

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How to Generate New Keyword Ideas

KoMarketing Associates

Within Search Analytics, take a look at what phrases are garnering a fair amount of impressions and also have a high click through rate. What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. Enter KeywordTool.io. Check it out! Live Chat / Customer Support.

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B2B Global Digital Marketing: 7 Key Takeaways for 2021

KoMarketing Associates

Image Optimization. This highlights exactly how important it is for B2B companies to make it easy for buyers to find and consume their content, whether that is via the company website (via mobile device or desktop) or on social media. The search engine optimization for that content in multiple languages. Video Sites (E.G.