Customer Experience Matrix

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

The company has been busy since then, raising $7 million to supplement its initial $2.2 The company has been busy since then, raising $7 million to supplement its initial $2.2 CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. Hubspot has accepted this challenge.

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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). These features are certainly useful.

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